A STEP AHEAD
Damian Lillard’s success on the court is no accident. The 35-foot game-winning jumpers, unbreakable confidence in the clutch, and desire to defend the opposing team’s best player in the closing moments—he planned for it. All of it. Dame’s visionary mindset was built under the streetlights in East Oakland. In the practice facility. And now it translates to the court on the biggest stage. Just how he envisioned it.
“DAME 7 IS ALL ABOUT ENDURANCE. LIGHTSTRIKE FOAM LETS DAME PLAY LONGER AND MORE EFFICIENTLY.”
ADIDAS SR. DIRECTOR OF FOOTWEAR RASHAD WILLIAMS
Each DAME 7 is an insight into his mentality. The ‘Ric Flair’ embodies the unmistakable confidence Dame shares with the Nature Boy. ‘Visionary’ colorways celebrate Lillard’s forward-thinking mindset, and there’s also a message on the bottom. “The outsole says DAME,” explains Williams. “Letting defenders know who blew by them.”