Last updated: February 8, 2023
Last reviewed:February 8, 2023
adidas has changed how it uses your Personal Information. Those changes are highlighted below in bold text. In addition, we have added a new section for California Residents here.
Protecting your Privacy
What Information do we collect and store?
We collect and store information that you provide to us, including through the Website or our Customer Service Department or that we receive from third parties (such as companies providing commercially available databases).
For example, when you place an order, we collect and store some or all of the following information that you provide: name, billing address, shipping address, email address, telephone number, and credit card number and expiration date. If you sign up for an adidas account, which allows you to use the same sign-in details anywhere in the world, we will ask for your name, e-mail address, date of birth and password. If you select to be logged in persistently, basic profile information like e-mail, first name, last name, and a unique identifier for your account will be stored for up to 30 days in the browser that was used for the login. We will also collect the following additional information if you choose to provide it when you sign up for an account: telephone number, gender, personal preferences, social identifier if you choose to log in to your account via social media, and age. If you choose to apply certain discount codes when making purchases, we may store the information associated with that code – which may include, for example, a school or veteran status, and connect that information with your profile. We collect your e-mail addresses and zip code if you subscribe to our newsletter and we collect your mobile number if you opt in to receive text messages. You may unsubscribe at any time by following the instructions located within each newsletter or linked to each text message. We also collect and store your geolocation information and personal information collected in certain areas of the Website in which you specifically and knowingly provide such information, e.g., where registration is required, community postings (i.e., chat or bulletin boards), suggestions, or customer service requests, including the use of the customer service chat function on the Website.
If you participate in a contest or sweepstakes relating to the adiClub or our Website, we may collect the following information to administer the sweepstakes: your contact information, your product size information, your preferences, your location, information associated with your adiClub membership and other information you provide to us.
When we run a contest or sweepstakes relating to our Website, it will be accompanied by a set of rules. The rules for each contest/sweepstakes will specify how the information gathered from you for entry will be used and disclosed, if it is different than as described in this Policy. Personal information will be collected only if you voluntarily submit it to our sponsors or us.
Through your use of our Website, we may also gather certain information about your use of our Website ("Usage Information"). Generally, this information is collected through "traffic data". We collect and store certain other information automatically whenever you interact with our Website. For example, we collect your IP address, browser information and reference site domain name every time you visit our Website. We also collect information regarding customer traffic patterns and site usage, such as “clickstream” data comprised of mouse movements, clicks, page scrolls and keystrokes. This information is used to analyze and improve the quality of our Website, to debug, identify and repair errors that impair the intended functionality of our Website, to provide our customers with a fulfilling shopping experience, and to personalize the Website, our communications with you, and your shopping experience.
We use third-party analytics service providers, including Google Analytics and Google AdWords on the Website to collect Usage Information, to analyze how users use the Website—such as time spent on the website, pages visited, cart details, mouse clicks, keystrokes, purchases, and other interactions—and to provide advertisements to you on other websites. You can learn about Google’s practices by going towww.google.com/policies/privacy/partners/, and exercise the opt-out provided by Google by downloading the Google Analytics opt-out browser add-on, available athttps://tools.google.com/dlpage/gaoptout/. You can learn more about advertising and online tracking and how to opt out of such practices in the paragraphs above and below.
Is Information collected from children?
We do not knowingly collect or solicit personal information from children under 13.
How do we use your personal information?
We may use your personal information to provide the products and services that you have ordered or requested, to process and ship orders, to provide customer service, to provide other services to you, to detect fraudulent activities, and to personalize the Website, our communications with you, and your shopping experience. For example, when you create an adidas account, you can use your account details to log in from any location and on any device. The global single sign-on for your account will allow adidas systems to identify you wherever you are, so you will not need to register with us again if you sign in from a different country. In addition, if you select to be logged in persistently, we will store your basic profile information like e-mail, first name, last name and a unique identifier for up to 30 days in the browser that was used for the login. Your information also may be used to contact you about sales, new products, new site features, special offers, and personalized offers based on your location, unless you have opted to not receive promotional communications. The information we collect may be combined with information obtained from companies within the adidas Group and from other companies. We may also combine this information with other information we collect as you interact with our brand across apps, social media, and marketing messages we send you. Aggregating data allows adidas to update and correct the information contained in our database and to provide you with product recommendations and special offers.
How do we share your Personal Information?
adidas Group- Except as described in this Policy, we will not disclose your personal information outside of adidas and the adidas Group without your consent. For further information about the companies within the adidas Group, please visit http://www.adidas-group.com. When you create an adidas account, we will share some of your account details (such as your name, email address, password, and date of birth) with other adidas Group entities so you can have a global single sign-on for your account that will allow adidas systems to identify you wherever you are in the world. We may also share your personal information with other adidas Group entities if both entities are responsible for your personal information, or if the other entities are acting as our service providers and processing your personal information on our instructions or on our behalf.
adidas Partners- Some adidas Websites allow you to choose to share your personal information with select adidas partners so that they can contact you about their products, services or offers. Other sites do not share your contact information with third parties, but give you a choice as to whether you wish to receive communications from adidas on behalf of a business partners about its specific offer (without transferring your personal information to the third party).
Third-party Service Providers- We hire other companies to provide services on our behalf, such as marketing, web analytics, chat support and functionality (including through conversational artificial intelligence), data analysis, credit card processing, shipping, stocking orders, providing customer service, and fraud protection. These service providers have access only to such personal information appropriate to perform their functions and are contractually obligated to maintain the confidentiality and security of your information. They are restricted from using, selling, distributing or altering this data in any way other than to provide the requested services. For example, we will share some of your account details (such as your name, email address, password, and date of birth) with our cloud service providers for the purposes of identification and authentication, so you can quickly and efficiently sign-on to your adidas account from anywhere in the world. Additionally, we will share chat transcripts with our chat service provider for storage, customer service, and limited troubleshooting (as needed), otherwise your chat conversations are processed, disclosed, and retained solely for our own operational business purposes, such as training and further customer support. We also share your purchase details, website usage data, payment information and other relevant data with our fraud prevention service providers.
Legal and Safety Disclosures - We may access or disclose information about you, including the content of your communications, in order to: (a) comply with the law or respond to lawful requests or legal process; (b) protect the rights or property of adidas or our customers, including the enforcement of our agreements or policies governing your use of our Websites and services; or (c) act on a good faith belief that such access or disclosure is necessary to protect the personal safety of adidas employees, customers or the public.
Corporate Transactions - We may disclose personal information as part of a corporate transaction such as a merger or sale of assets.
How do we use usage information?
We use Usage Information to help us determine how people use parts of the Website and who our readers are. This allows us to improve the functionality of our Website and debug, identify and repair errors to ensure that it is as appealing as we can make it for as many people as possible. We also use Usage Information to detect fraud and to provide statistical "ratings" information in aggregated form to our partners and other third parties about how our users collectively use the Website. We may combine Usage Information about you with other information, including Personal Information, about you in order to personalize the Website and our communications with you and to provide you with information likely to be of interest to you.
What steps are taken to help secure personal information?
An athlete can't play without confidence, and you shouldn't order from a company that doesn't follow secure data practices. Our goal is to deliver performance to you in every way. That includes security. We use reasonable security procedures to protect your information. However, no data transferred over the Internet is guaranteed to be 100% secure. Personal information collected at our Website is stored in secure operating environments that are not available to the public. To protect the security of your information during transmission, we use Secure Sockets Layer (SSL) software, which encrypts information you input. Most browsers will give a visual indication of when your connection is secure. For example, Internet Explorer will show a padlock icon in the lower right of the browser window.
If you place an order through our Website, you will be asked to set up an account and provide an e-mail address and password. In order to help protect your personal information, you should be careful about providing your password to others. If you wish to cancel your account, or if you become aware of any loss, theft or unauthorized use of your password, please contact Customer Service. Please refer to the section of this Policy titled "How do I contact you about privacy-related questions" for more information.
What happens when I link to or from another website?
Our Website may contain links to other websites. Our Policy does not apply to the practices of other websites and adidas is not responsible for the actions and privacy policies of third parties. We encourage you to be aware of when you leave our Website and to read the privacy policies of each website that you visit.
Can we use information I share in public areas, chat rooms and newsgroups?
Please remember that any information you share in public areas, such as message boards or feedback sections, becomes public. This Policy does not apply to any information you choose to make public. Please be careful about what you disclose and do not post any personal information that you expect to keep private.
How do I opt out of receiving promotions?
We provide you with several opportunities to opt out of receiving our promotional communications and newsletters, including: When you set up an account; By clicking on "Manage Your Account" on the Website; and by following the "unsubscribe," "preference center," or other opt-out instructions contained in our promotional communications.
How do I contact you about privacy-related questions?
If you have questions or comments about our privacy practices, please contact us by e-mail firstname.lastname@example.org or by mail at the following address
5055 N Greeley Ave
Portland, OR 97217
If you have a question regarding a product or service, please contact Customer Service by phone at 1-800-982-9337. The adidas Group is a global player which is represented in markets all over the world. To find out more about our major locations, see http://www.adidas-group.com/en/ourgroup/locations/default.
Consent to Collection and Processing
The Website and our services may be operated, in whole or in part, from a country other than the United States. You consent to having your personal information transferred to and processed outside of the United States.
How does this policy apply to International Users?
The Website that links to this Statement is intended for users in the United States. If you choose to provide adidas with your information, you consent to the transfer and storage of that information on our servers located in the United States and around the world. The information collected by adidas may be subject to international and U.S. state and federal law. If you are accessing our Website from outside the U.S., please be advised that you are transferring your personal information to us in the United States, where data protection and privacy laws may be different than the laws of your country. By using our website, you consent to the transfer and use of your personal information in accordance with this Policy.
What is the Secure Shopping Guarantee?
We use the industry standard encryption protocol known as Secure Socket Layer (SSL) to keep your order information secure. We've established a Secure Shopping Guarantee for every transaction that you make with www.adidas.com. Should any unauthorized charges appear on your credit card as a result of shopping with www.adidas.com, you must notify your credit card provider in accordance with its reporting rules and procedures. If you have more questions regarding our policy, you can call one of our Customer Service representatives at 1-800-982-9337.
Applicable Law and Jurisdiction
Oregon state law governs the interpretation of this Policy and applies to claims for breach of them regardless of conflict of laws principles. Both parties consent to exclusive jurisdiction and venue in courts sitting in Portland, Oregon. Both parties waive all defenses of lack of personal jurisdiction and forum non conveniens.
We will update this Policy as needed to reflect changes in our services and customer feedback. When we post changes to this Policy, we will revise the "last updated" date at the top. If there are material changes to this Policy or in how adidas will use your personal information, we will notify you by prominently posting a notice of such changes prior to implementing the change. We encourage you to periodically review this Policy to remain informed of how adidas is protecting your information.
Do not sell my personal information