Originally designed to boost the performance of athletes, adidas Boost technology has made its way to men’s street-wear styles. Surpassing sport with off-duty comfort, Boost lends its cushioning innovation to progressive style franchises like NMD by adidas Originals. Our most responsive cushioning has evolved the sneaker world, creating a cultural shift of what can be expected from a shoe. For the athlete on the run, the Ultraboost franchise continues to pave the path for Boost equipped running shoes. Sports across the spectrum benefit from Boost: The innovation is found in various iterations of our most iconic silhouettes, offering energy return to all creators.
ADIDAS ARCHIVE: BOOST TECHNOLOGY
Achieving greatness comes from commitment. After 30 years of searching for the ultimate midsole material and three years of development, the industry-first technology was launched in 2013. Boost technology, made up of thousands of capsules fused together, delivers more energy return than any previous shoe, giving the globe a new standard of comfort.