ADIDAS COMMUNITY

CREATE LASTING CHANGE NOW

Inspiring the future of community through culture and collective action.

YOU HAVE THE POWER IN YOU; YOU JUST NEED TO FIND IT. AND WITH IT, YOU CAN MAKE A BETTER WORLD.

ISRA HIRSI, ADIDAS COMMUNITY MENTOR

HERE FOR THIS, AND FOR YOU.

Learn more about the programs we are co-creating with our community for today, and tomorrow.

SEED

For the designers in making. For the culture. For all the talent. A 2-year paid footwear design and entrepreneurship course led by our top adidas creators.

SOUND LABS

Breaking records. And making them. A music and arts incubator dedicated to uplifting more of tomorrow’s creative leaders, starting right where you are.

WOOD U

Say it loudly. Wear it proudly. Online and in-person apparel and footwear design workshops created in collaboration with Dr. D’Wayne Edwards of Pensole Lewis College of Business and Design.

BEYOND

Follow along. Lead the way. Tap into an open-ended mentorship designed to bring out the best in you across sports, academics, wellness and beyond.

ADIDAS LEGACY

Run the courts. Rule the world. Workshops and mentorships for ballers to unlock career opportunities in design, music, filmmaking, gaming and more.

ADIDAS COMMUNITY LAB

Tools, resources and programming designed to help Black and LatinX social entrepreneurs maximize impact and create change within their communities.

HONORING BLACK EXCELLENCE

A celebration of Black athletes and change-makers honored throughout the year, platformed through storytelling and community resourcing.

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REACH FURTHER WITH OUR PARTNERS AND PROGRAMS

BEYGOOD

A philanthropic endeavor to help fight social and racial injustices, bringing equity to groups facing disproportionate barriers to access.

BLACK AMBITION

A platform and competition designed to elevate Black and LatinX entrepreneurs and launch emerging startups, co-founded with Pharrell Williams.

BLACK WOMEN’S PLAYER COLLECTIVE

Programming aimed to bring the game of soccer to Black girls, address inequity in soccer and change the game for Black women.

ADIDAS CORNERSTONE COMMUNITY

An ongoing commitment to remove racial disparity in the fashion industry by supporting and partnering with BIPOC-serving retailers and small businesses.

FOR SOCCER

Experiences and soccer programming for Black and LatinX youth that aim to tackle the pay to play model in the US and bring the game to communities via Alianza and Black Star programs.

UNITED NEGRO COLLEGE FUND

A $3M Community Scholarship and adidas Legacy Scholarship program dedicated to providing greater access to education for Black and LatinX youth.