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2024 Spring Summer image
“HBE is a beautiful expression of elevating those creating with purpose - fueled by community and the culture that binds us together. Our stories matter.”
-Ayesha Martin, Senior Director of Purpose at adidas
2024 Spring Summer image
“THIS BALANCE OF INSPIRATION AND EDUCATION IS WHAT INSPIRED US TO CREATE HONORING BLACK EXCELLENCE AS A YEAR-ROUND HEARTBEAT OF AUTHENTIC STORYTELLING AND CELEBRATION.”
-ERIC WISE, GLOBAL GENERAL MANAGER, ADIDAS BASKETBALL