Ultraboost 1.0
Sizes
True to size.We recommend ordering your usual size.
Endless energy
BOOST delivers incredible energy return and instant comfort with each step to keep you going.
Secret love letter
A classic shoe meets V-Day design via a discreet message on the sockliner championing all types of love.
Foot-hugging upper
The adidas PRIMEKNIT upper wraps the foot with a supportive fit that enhances movement.
An iconic silhouette reimagined with an updated V-Day design.
Celebrate love in all its forms with the Valentine's Day edit. Fresh new colorways invite you to share the love, while bold design details make it easy to spread feel-good vibes on V-Day and beyond. The reimagined Valentine's Day Ultraboost 1.0 Shoes are a stylish way to show yourself some love this year. This time the iconic silhouette gets a cupid-certified update thanks to the raised knitted hearts on the upper and the head-turning, marbled outsole. A discreet note on the sockliner helps you feel the love with every stride — fully supported by the iconic BOOST midsole and adidas PRIMEKNIT upper.
