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A birds eye view of a football pitch in a woodland.
logo

For the places we play

Without a beautiful planet, there is no beautiful game.

A footprint in dry mud, made up of grass and plants.

The time for change is now

We get it. You’ve heard it all before.

The big unfounded claims. The empty promises. The opaque information.

You deserve better. We need better.
The way we see it, we need to focus on two things – waste and climate change.
Changing Materials. Wearing Longer. Reducing Footprint.
These are the actions that enable change.
LEARN MORE

NEW PERSONAL BEST

96% of all the polyester we use in our products is now recycled. But our race is not over.
LEARN MORE

Our strategy for change

A designer drawing using a shoe stencil
Change materials

One of the biggest steps we can take to help reduce waste and our reliance on virgin fossil-based materials.

Someone putting a Made To Be Remade adidas shoe in a bag
Wear longer

By building with the end in mind, we can extend the life of our products and reduce waste and our impact.

Someone in a factory doing quality checks on a Stan Smith shoe
Reduce footprint

We’re working to provide carbon footprint details for our products, so you can make more informed decisions.

Our journey

We believe through sport, we have the power to change lives. It’s our truth. Here are the highlights of the most recent steps on our journey.

SEE MORE
A group of people running for Run For The Oceans
2022

In 2022, 6,760,161 participants worldwide took part in Run for the Oceans, our event to help end plastic waste.

A designer drawing a shoe sketch of the Stan Smith Mylo
2021

In 2021, we launched a Stan Smith Mylo shoe. Its upper is partially created with a nature-based alternative to leather (made from mushrooms roots).

An image of blue microplastics
2020

By the end of 2020, we had produced more than 30 million pairs of shoes made in part with Parley Ocean Plastic.

An image of the Futurecraft Loop shoe
2019

We launched FUTURECRAFT.LOOP, the first shoe that’s made entirely from one material, so it can be ground down and remade after use.