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#ADIDASLEGACY

adidas Legacy is a high school basketball platform built for underrepresented communities and designed to unite, empower, and inspire the next generation of creators. Legacy hinges on the wisdom of coaches, united in their goal to inspire young men and women, that they may lift their communities to a better future.

adidas will continue to elevate the adidas Legacy program by pledging $1 million to a newly created Scholarship Fund for Legacy alumni. The Legacy Fund Scholarship is part of a larger $3.7 million commitment from the brand to create scholarships across different programs for Black and LatinX youth over the next four years. adidas will partner with the United Negro College Fund to manage the scholarships through 2024.

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CREATORS BECOME CHANGEMAKERS

Started in 2017 in Los Angeles, the Legacy platform has grown to three cities to bring mentorship to more than 800 student-athletes. In turn, they become mentors and changemakers in their own community. Through resources, education and unique access to the adidas brand, Legacy is leveling the playing field— inspiring student-athletes to reimagine what's possible.

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REMOVING BARRIERS TO SPORT

Coaches across the nation have a profound impact on their communities. That's why adidas partners with Up2Us Sports to extend opportunities to underrepresented communities, nationwide.

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Up2Us Sports is the nationwide leader in engaging and training sports-based youth development coaches, practitioners, and organizations to address the most pressing issues facing youth in under-resourced urban communities. Up2Us Sports does this through the following programs and initiatives.