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adidas / April 2023

2023 Trend Check: Bloke-Core

Wondering what to wear in 2023? We got you covered.

We’ve scrolled through social media, sussed out what streetwear trendsetters are wearing, and can confirm — the Gazelle is quickly reclaiming it-shoe status.

Core-trends in particular help determine what’s hot. So, if you’re looking for some fresh style inspo or want to stay on the pulse of what’s trendy, keep reading.

Close-up image of black adidas Gazelles.

GETTING TO THE CORE

You’ve probably heard of different 'core' style trends floating around online — cottage-core, retro-core, angel-core — but let’s be real, what does any of this even mean?

Simply put, 'core fashion trends’ are the latest way to embody niche fashion and lifestyle trends.

Whether you’re loyal to cottage-core’s light flowy fabrics, straw hats, and floral patterns or you’re dusting off mom’s box of ‘80s clothes for a retro-core vibe, ‘core fashion trends’ express specific esthetics through style.

In 2023, bloke-core is getting all the hype — let’s see what it’s all about.


BLOKE-CORE & BLOKETTE-CORE: WHEN SOCCER CULTURE MEETS FASHION

Leading up to the 2022 FIFA World Cup™ fans excitedly sported soccer shirts — pairing their tees with everyday wear like low-rise jeans, funky belts, and most importantly: adidas sneakers. ‘Bloke-core’ quickly earned a spot in the streetwear hall of fame thanks to a growing love for vintage apparel and footwear. And, with the upcoming FIFA Women´s World Cup™, the style is surely here to stay.

‘Bloke-core,' as the style was named, took inspiration from ‘blokes’ in the ‘90s who would sport soccer attire on and off the pitch. (A ‘bloke’ is UK slang for men who live and breathe soccer.) With the ball rolling, the trend quickly made its way beyond soccer fans and into the grasp of this generation’s streetwear trendsetters.

Close-up image of people standing outdoors wearing adidas Gazelles.

GET THE LOOK:

To nail bloke-core, tuck your favorite soccer shirt into loose jeans or cargo pants with your belt of choice. To accessorize, stack on some rings, throw on a beanie or cap, and finish off your fit with adidas Gazelles. (Bonus points if you’re rocking a mullet or moustache).


BLOKETTE ON THE BLOCK

Looking to add an element of feminine flair to your look? We got you — there’s also a sister trend to bloke-core: blokette-core.

Blokette meshes feminine fits such as skirts, pantyhose, jewelry, and delicate patterns with the bold colors and prints of soccer shirts. Recently, supermodels and trendsetters have joined the Blokette hype, pairing their choice of soccer shirts and skirts with adidas sneakers.

Image of a woman looking in the mirror wearing adidas apparel.

GET THE LOOK:

Start with a cropped or full-length shirt from your favorite soccer team. Next, pair the top with a skirt and an athletic zip-up jacket. Don’t forget to accessorize with sunglasses, ribbons, legwarmers, or dainty jewelry. Of course, tie your look together with a pair of adidas Gazelles.

Hot tip: Gazelle’s come in an extensive variety of colors — so take your pick and cop a pair that matches your soccer club’s colors.


A SHOE THAT KEEPS UP

Since the 1960s, the versatile Gazelle has remained one of adidas’ most iconic sneakers. Lending itself to trends of the past, present, and future, the Gazelle is continuously reimagined and restyled — living up to its reputation as a modern classic for all.

Image of two people sitting wearing adidas Superstars and adidas apparel.

adidas / April 2023
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