adidas / September 2022

Wear Your Support

Help Support Breast Cancer Awareness Month

Strength In Nature

Through the Breast Cancer Awareness collection, adidas has partnered with Breast Cancer Now and National Breast Cancer Foundation, Inc. (NBCF) to help raise awareness of breast cancer and empower communities around the world through our ‘Strength In Nature’ campaign. The limited-edition product range includes an exclusive print designed by adidas athlete, Veronique Sandler who took inspiration from her own conversations with the breast cancer community. Her illustrations are designed to depict breast cancer with positivity and diversity, as opposed to being clinical representations of the disease.
"A few significant people in my life have suffered from breast cancer. It’s something many of us will be affected by in some way in our life time, and it’s so important to spread awareness. I’m so stoked to have had the opportunity to be involved with designing this collection. Speaking to people with the disease, and those who have fought it, many of them described to me how spending time in nature or thoughts of nature helped them stay positive through difficult moments. I hope my illustrations help represent their strength and positivity."
- adidas Five Ten Athlete Veronique Sandler


adidas Five Ten Athlete, Veronique Sandler riding her local trail in Wales.

Wear Your Support! For every item in the Breast Cancer Awareness collection sold at RRP throughout members week and the month of October, adidas will donate £15/€15/$15 to either Breast Cancer Now or NBCF, dependent on your country of purchase.
By purchasing from the Breast Cancer Awareness Collection and wearing your support, not only will you help to raise awareness of breast cancer, but you will enable Breast Cancer Now and NBCF to continue their valuable work throughout the breast cancer community. Breast Cancer Now and NBCF are committed to encouraging their communities to enjoy physical activity in the outdoors where possible, alongside providing early detection, education, and support services to those affected by breast cancer.

The ‘Strength In Nature’ campaign features real women who have been impacted by breast cancer from around the world. This partnership aims to help break down barriers to the outdoors and make it an accessible place for everyone.

The Women Behind the Campaign

Each of the Women used throughout the campaign had their own unique story of how the outdoors impacted their personal breast cancer journey.


Featuring: Rachel Martin, Susan Smith, Emma Fisher, Jane Grove, Stella Maher, Brenda Lhekoromadu, Amy Williams, Tracey Case and Katrina Kraiker.



The adidas Breast Cancer Awareness Collection is a limited-edition product range featuring the Five Ten Freerider Pro, TERREX Agravic Ultra, TERREX Free Hiker 2 and adidas UltraBoost, accompanied by an exclusive apparel collection in supporting colours.

The collection brings together pink colour detailing with graphic illustrations from athlete Veronique Sandler that unites the mountains, bikes, and the great outdoors together in this playful yet powerful collection.

Her illustrations are designed to depict breast cancer with positivity and diversity, as opposed to being clinical representations of the disease.


What will your support help deliver?

In Europe, just £1 can help ensure Breast Cancer Now are always here with their vital support services. £6 could pay for 24 for copies Breast Cancer Now's Breast cancer in younger women guide. Touching on everything from fertility to relationships, body image and standards of care, this guide gives vital information to the younger women that need it. £15 can make half an hour of research happen. When it comes to research, every second counts and every half an hour brings us even closer to making break throughs in breast cancer.

In the United States, funds donated by adidas to NBCF through this campaign will help further their mission. $30 can help provide lifesaving support through NBCF’s Patient Navigator program by helping patients overcome barriers in the complex cancer care system. $50 can help provide one person with a NBCF HOPE Kit, providing comforting items and encouragement throughout their treatment. $150 can help provide a free breast cancer screening service allowing a patient to have access to care without fear of cost. $1,000 can help enable one woman to attend a NBCF Metastatic Breast Cancer Retreat. National Breast Cancer Foundation is not associated or affiliated with Breast Cancer Now (BCN).

Let’s raise awareness this October, Wear Your Support and help Breast Cancer Now and NBCF's invaluable work within the breast cancer community. The Outdoors Is For Us All.

adidas / September 2022