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Group of people running alongside the ocean

For people and planet

Through sport we have the power to change lives.

We are on a mission to expand the limits of human possibilities, to include and unite people in sport, and to create a more sustainable world.

A couple looking at each other

PEOPLE

We aim to make sport equal for all through radical allyship.

EXPLORE
A group of kids playing with a ball

HOW WE STRIVE TO SUPPORT PEOPLE

We’re engaging communities and co- creating initiatives that help make sport more accessible, equitable and safe for all.
EXPLORE
A soccer field surrounded by trees and nature

PLANET

What’s best for the athlete must be better for the planet.

EXPLORE
Woman lying in a flower field

INNOVATION IS OUR SOLUTION

Discover how we are rethinking our materials and processes to help end plastic waste.
EXPLORE
Mountains in the foreground and lake in the background

Since 1949 we’ve lived by the words ‘only the best for the athlete’. Continuing a sporting legacy that innovates for the world as it can be.