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adidas
group of kids in circle

THROUGH SPORT, WE HAVE THE POWER TO CHANGE LIVES

We expand the limits of human potential, include and unite people in sports, and try to create a more sustainable world.

group of people who unite with handshake

WE ALL BELONG IN SPORTS

We’re committed to creating a culture of belonging on and off the field. A vow we back with action from local to global. United with our people, our partners and communities, we move to break the biases and barriers — embracing and celebrating every individual.
three kids standing shoulder to shoulder
LEADING WITH OUR CULTURE

Amplifying diverse voices, we nurture a culture where we can all be our true selves.

group of people cheering and taking a selfie
CO-CREATING WITH COMMUNITY

Collaborating with communities, we meet their highest and greatest needs.

pharrel william discussing with 2 other people at an sport event
PARTNERING FOR LASTING CHANGE

Teaming up with partners and NGOs, we develop sustainable, scalable access to sports.