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THROUGH SPORT, WE HAVE THE POWER TO CHANGE LIVES

We expand the limits of human potential, include and unite people in sports, and try to create a more sustainable world.

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WE ALL BELONG IN SPORTS

We’re committed to creating a culture of belonging on and off the field. A vow we back with action from local to global. United with our people, our partners and communities, we move to break the biases and barriers — embracing and celebrating every individual.
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LEADING WITH OUR CULTURE

Amplifying diverse voices, we nurture a culture where we can all be our true selves.

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CO-CREATING WITH COMMUNITY

Collaborating with communities, we meet their highest and greatest needs.

pharrel william discussing with 2 other people at an sport event
PARTNERING FOR LASTING CHANGE

Teaming up with partners and NGOs, we develop sustainable, scalable access to sports.