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PARTNERS & PROGRAMS
TOGETHER WE WIN
We are honored to be on this journey alongside partners worldwide who are committed to driving access, equity and safety in sport. Together, we co-create and provide support to programs addressing challenges and bringing meaningful impact to individuals and their communities.
global
adidas Football Collective
aFC is a global football community platform that tears down barriers and creates opportunities to enable everyone experience the beautiful game.
USA
adidas Legacy
A basketball platform for underrepresented communities that empowers and unites the next generation of creators to make a better future.
south africa
Amandla
AMANDLA drives positive change for youth by creating Safe-Hubs in impoverished areas that offer sports, education, and mentorship.
china
Amity Foundation
This foundation works to enhance sports development in rural China by providing sports products, teacher training, and academic opportunities.
USA
Athlete Ally
Advocacy to move LGBTQI+ equality forward in sport by activating communities to lead and consult on creating more inclusive policies.
global
Black Women’s Player Collective
Programming made to change the game of soccer for Black girls who face inequality.
USA
Boys & Girls Clubs of America
A network of clubs offering affordable sports access for youth to develop their confidence through recreational programs.
europe
Breaking Barriers
Make sport equal for girls. The adidas Breaking Barriers Project equips the industry with the essential resources to drive change.
china
China Children and Teenager Fund
This partnership focuses on promoting the all-around development of children & adolescents and creating more opportunities for them to fully enjoy the joy of sports.
global
Common Goal
A sport-for-good network connecting the cultural and financial influence of the football industry with local organisations all around the world to dismantle inequalities and build a better future for all.
brazil
CUFA
This organization promotes integration, empowerment and social inclusion through cultural, sports and educational projects in favelas.
USA
For Soccer
Soccer programming for Black and LatinX youth communities that challenges the US pay-to-play model.
Argentina
Fundación River Plate
Through eight different educational, sports, and social programs, River Plate Foundation supports the development of young people in social and economic vulnerable situations. It strives to contribute to and build a more just and integrated society.
Panama
Fútbol con Corazón
A social enterprise promoting inclusive, community-driven development through the game of football. It aims to empower children, youth, and families to become positive change agents. Fútbol con Corazón is active in multiple countries across Latin America, USA and Spain.
Chile
Fútbol Más
Fútbol Más is dedicated to promoting the well-being of children, youth, and their communities through sports. The organization is active in 18 countries across Latin America, Africa, Europe, and the Middle East and focuses on fostering resilience, building meaningful relationships, and enhancing community cohesion.
USA
Girls on the Run
A running program inspiring girls to be healthier and more confident by teaching them how to train for and run a complete 5K race.
brazil
Gol de Letra
This foundation annually supports over 4,500 young people from socially vulnerable communities in Brazil with sports, education, cultural, and vocational training programs.
japan
Her Team
A project in partnership with Japan Football Association dedicated to creating an environment where teenaged girls are encouraged to continue playing football.
south africa
Kolisi Foundation
The foundation works to bring systemic change through sport and education by addressing gender-based violence and contributing to food security.
USA
L.E.A.D.
A youth development program that equips Black girls and boys to lead meaningful, sustainable lives through athletics, academics, civic engagement.
brazil
Museu do Futebol
As Brazil's largest football museum, this space offers exhibitions and programs that celebrate sports. It fosters discussions on gender equality, empowerment, anti-racism, and inclusion.
USA
Starlings
A volleyball and academic program that serves girls from low-socioeconomic backgrounds by offering a space to find empowerment, direction, and love through training and competition.
china
Suzhou HHLX Foundation
This partnership focuses on the sports needs of students and groups with special needs, allowing participants to experience the joy of life and gain physical health.
USA
The Hidden Opponent
Advocacy that raises awareness for student-athlete mental health. It creates safe spaces for athletes to be heard and coaches to be educated.
COLOMBIA
Tiempo de Juego
Tiempo de Juego is a community empowerment program focusing on providing psychosocial skills, technical training, and leadership development through sport. It’s aim is to inspire and enable young people to become agents of change within their community.
USA
U.S. Soccer Foundation
Supporting the physical and personal development of children in underserved communities through soccer by constructing pitches for youth play.
global
With Women We Run
With Women We Run is our global running initiative focusing on building a community, rooted in allyship and advocacy, who actively combats gender-based violence and discrimination in the sport.
Stories
HER TEAM: Elevating Japanese Girls in the World of Football
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Celebrating a year of unity, impact and progress: adidas Runners 2024
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Breaking Barriers For Women In Sport: Football Is For Everyone
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adidas Announces Second Year of Move for the Planet - Funding Projects in Areas Impacted by Extreme Weather Conditions Around the World
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Breaking Barriers: Taking Steps Towards True Equality in Sports
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adidas Showcases Potential for Girls when Staying in Sport by Recreating Iconic 2006 Jose+10 Campaign Image with All-Star Line Up of Role Models and Icons
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Running Towards Change: The adidas Runners x With Women We Run Journey
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adidas Helping to Level the Playing Field for Next Generation of Athletes Through Partnership with Boys & Girls Clubs of America
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people mission
We’re committed to helping make sport equal through greater access, equity and inclusion for its most underserved communities.
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planet mission
The planet is a playground. It's where we connect, explore, and find ourselves. But today, climate change is changing the way we play.
Learn more