FIFA World Cup 26™ moments, beyond the pitch

During the FIFA World Cup 26™, adidas is partnering with The Whitaker Group to activate the city through its new A Ma Maniere location, serving as the official adidas Home of Soccer Atlanta. The space brings together product, sport, and culture throughout the month‑long residency.​ A retail takeover will showcase elevated in-line product, statement pieces, and exclusive partner collections, making the space the central home for adidas FIFA World Cup product. Location: A Ma Maniere Atlanta, 479 Edgewood Ave SE Dates: June 16 - July 16

Follow for updates on the adidas Home of Soccer in Atlanta

adiCup Tournament

A nationwide 3v3 tournament

While the best in the world compete in stadiums across the nation, the streets will be talking about the adiCup 3v3 tournament as backyard legends are written at the intersection of soccer and the culture born from it.