Purpose - Lawful Basis
1. Site (Adidas Domain) Operation and App Operation - Legitimate Interest
Domain and Network Security and User Authentication - Legitimate Interest
Global Credential to All Adidas Platforms – User Experience - Legitimate Interest
Sales of adidas Products - Online and Off-Line Order - Performance of Contract
Payment Fraud Detection - Performance of Contract / Legitimate Interest / Legal Obligation
Product Delivery - Performance of Contract
Electronic Delivery Tracking - Consent
Business Operational Analytics - Legitimate Interest
Customer Service - Legitimate Interest
Personalised Marketing Messages Via Email (Newsletter Sign-Up) - Consent
Personalised Marketing Messages Via Email (Via Existing Contract) - Legitimate interest
Targeted Messages On 3rd-Party Advertising Platforms - Consent
Creators Club Membership Administration (where Applicable) - Performance of Contract
Private Event Registration - Performance of Contract
Open Event Registration - Legitimate Interest
Product Research and Development - Legitimate interest
Legal Obligation - Cooperation with Law Enforcement And Regulatory Authorities (Including Courts) - Legal Obligation
Collecting Your Device Information on Our Website Using Cookies, Pixels, Tags, And Similar Technologies (“Cookies Notice”) - Legitimate Interest / Consent
User-Generated Content (UGC) Acquisition From Social Media - Performance of Contract
Push Notifications (In-App Communication) - Legitimate Interest
Infinite Play Programme Resell Participation - Performance of Contract
Size recommendation tools - Legitimate interest
In this section, we explain:
- When and Why do we need your Personal Data (“Purpose”)?
- What allows us to use your Personal Data for each Purpose (“Legal basis”)?
- What do we do to your Personal Data for each Purpose (“Processing”)?
- Which of your Personal Data do we need for each Purpose (“Categories of Personal Data”)?
- How long do we keep your Personal Data for each Purpose (“Retention period”)?
- With whom (types of service providers) do we share your Personal Data to achieve the purpose (“Categories of recipients”)?
- Site (Adidas Domain) Operation and App Operation
PROCESSING
To run the sites that are connected to the adidas domain and the adidas app, fix bugs to make sure you always see the site the way we intended, and monitor compliance with our Terms and Conditions, we screen all traffic to our site and analyse data that is received by our servers.
Use of Cookies/Tags/Pixels: We may collect your personal details for this purpose by using technologies such as cookies, pixels and tags to collect your device information. More information is available in “COLLECTING YOUR DEVICE INFORMATION ON OUR WEBSITE USING COOKIES, PIXELS, TAGS, AND SIMILAR TECHNOLOGIES”.
LEGAL BASIS
Legitimate Interest
CATEGORIES OF PERSONAL DATA
Device information
Identity information
Behavioural and Profile information
Preference information
RETENTION PERIOD
Browsing Session
We need your data for as long as you are on the site. We keep it for the duration of your browsing session.
CATEGORIES OF RECIPIENTS
adidas Data Controllers
adidas AG Subsidiaries and Affiliates
Site Administration Support Providers
2. Domain and Network Security and User Authentication
PROCESSING
To protect our domains, detect unusual activities, and prevent security threats and protect our site-visitors from unauthorised accesses (such as hackers), we screen all traffic to our sites, and authenticate user log-in information using tokens to verify the details you provide to us and compare it with other available information, such us the credentials you have provided directly to adidas or other platforms (such as Runtastic or Facebook) or information that is available in the public domain to ensure only “authorised” users have access to our sites.
We also use on our website and app the reCaptcha software, which is provided by Google. reCAPTCHA works by collecting hardware and software information, such as device and application data, and sending this data to Google for analysis.
When you use reCaptcha, your use of reCAPTCHA is subject to the Google Privacy Policy and Terms of Use.
Use of Cookies/Tags/Pixels: We may collect your personal details for this purpose by using technologies such as cookies, pixels and tags to collect your device information. More information is available in “COLLECTING YOUR DEVICE INFORMATION ON OUR WEBSITE USING COOKIES, PIXELS, TAGS, AND SIMILAR TECHNOLOGIES”.
LEGAL BASIS
Legitimate Interest
CATEGORIES OF PERSONAL DATA
Device information
Identity information
Behavioural and Profile information
Preference information
RETENTION PERIOD
Browsing Session
We need your data for as long as you are on the site. We keep it for the duration of your browsing session.
CATEGORIES OF RECIPIENTS
adidas Data Controllers
adidas AG Subsidiaries and Affiliates
Site Administration Support Providers
3. Global Credential to All Adidas Platforms – User Experience
PROCESSING
We know you don’t like to remember usernames and passwords, or having to register multiple times.
To enable our users to log on to all platforms, portals, services, communities and apps operated by or on behalf of adidas Data Controllers (which includes the Runtastic app and services) (“adidas Platforms”) with one set of log-in credentials (“adidas Log-In”), we store your adidas Log-In in our global authentication platform. When you use your adidas Log-In to enter any adidas Platform, we will use a token to verify your identity from our global authentication platform. This also further ensures our network and domain security.
Use of Cookies/Tags/Pixels: We may collect your personal details for this purpose by using technologies such as cookies, pixels and tags to collect your device information. More information is available in “COLLECTING YOUR DEVICE INFORMATION ON OUR WEBSITE USING COOKIES, PIXELS, TAGS, AND SIMILAR TECHNOLOGIES”.
LEGAL BASIS
Legitimate Interest
CATEGORIES OF PERSONAL DATA
Identity information
Creators Club information (for Creators Club members only)
Preference information
RETENTION PERIOD
Your account duration or Inactivity+25 months
To allow you to sign in with your adidas Log-In on adidas Platforms, we need to maintain your data for as long as you have an account with us, or if you stop using our services without requesting to delete your data, we will keep it for 25 months after your last log in.
CATEGORIES OF RECIPIENTS
adidas Data Controllers
adidas AG Subsidiaries and Affiliates
Site Administration Support Providers
4. Sales of adidas Products - Online and Off-Line Order
PROCESSING
To process your online and/or in-app orders, make sure your payment is received, comply with the requirements under our Terms and Conditions (3. Purchase Terms) (for selling you the products) including invoice processing, delivery, personalisation services, exchanges and refunds, click and collect. Your order cannot be completed if our payment fraud detection solutions flag your transaction as suspicious and potentially fraudulent. Please note the payment fraud detection system is an automated decision-making process. It is required to allow us to conclude the contract with you. You have the right to request a human review of this decision, and challenge the decision.
LEGAL BASIS
Performance of Contract
Legitimate Interest
Legal Obligation
CATEGORIES OF PERSONAL DATA
Identity information
Contact information
Location information
Size information
Purchase information
Correspondence
Device information
Creators Club information (for Creators Club members only)
RETENTION PERIOD
Duration of contract and statutory limitation period (10 years). We need to keep the information in case of any legal disputes concerning the contract.
CATEGORIES OF RECIPIENTS
adidas Data Controllers
adidas AG Subsidiaries and Affiliates
Selling Partners (where applicable)
Manufacturing Providers
Delivery Service Providers
Payment Risk Solution Providers
Payment Processing Providers
IT Cloud Solution Providers
5. Payment Fraud Detection
PROCESSING
We combine the purchase information you provide to us with other information we obtain through our third-party payment risk and fraud prevention service providers to ensure any purchases are legitimate, or you do not purchase our products in violation with our terms and conditions. This means depending on the outcome of the analysis of your information, we may reject your order, and decline your payment. This is an automated decision-making process that is required to conclude our sales contract with you.
LEGAL BASIS
Performance of Contract
CATEGORIES OF PERSONAL DATA
Identity information
Contact information
Behavioural and Profile information
Purchase information
Device information
RETENTION PERIOD
Duration of contract and statutory limitation period. We need to keep the information in case of any legal disputes concerning the contract.
CATEGORIES OF RECIPIENTS
adidas Data Controllers
adidas AG Subsidiaries and Affiliates
Payment Risk Solution Providers
Payment Processing Providers
IT Cloud Solution Providers
6. Product Delivery
PROCESSING
Once you have successfully placed an order, we use your contact details (home and/or shipping address) and other purchase information to deliver the products you purchased to you.
LEGAL BASIS
Performance of Contract
CATEGORIES OF PERSONAL DATA
Identity information: Name
Contact information: Shipping Address
RETENTION PERIOD
Duration of contract and statutory limitation period. We need to keep the information in case of any legal disputes concerning the contract.
CATEGORIES OF RECIPIENTS
adidas Data Controllers
adidas AG Subsidiaries and Affiliates
Service Providers
IT Cloud Solution Providers
7. Electronic Delivery Tracking
PROCESSING
This is a service provided on request of the consumer by our Delivery Partners.
You have the option to track your delivery using services provided directly by our delivery partners; however, we will only be able to share your information with our delivery partners for this purpose with your consent. The service is hosted on the Delivery Partner’s platform. You should read their Privacy Notice for the processing of your Personal Data for this purpose.
LEGAL BASIS
Consent
CATEGORIES OF PERSONAL DATA
Identity information
Contact information
Any other information you may directly and voluntarily provide to the Delivery Partner
RETENTION PERIOD
As determined by our Delivery Partner.
CATEGORIES OF RECIPIENTS
Delivery Service Providers
8. Business Operational Analytics
PROCESSING
We need to know how we do as a business. This is in the interest of our shareholders, our board members, our employees, and our partners. For this purpose, we need to analyse different categories of information to understand how our products are selling in different markets, what are the popular features of our products, what worked and what didn’t in terms of our marketing and advertising campaigns, our product designs and distribution strategy, our website design and overall user experience, so we can establish, implement, and evaluate our business strategy.
This includes analysing data to understand how users browse our site and use the app to improve our user experience design to make sure you will continue to purchase our products and interact with us on our sites and applications.
To minimise the risk to you as an individual, we will only use either the unique consumer identifier or the IP address for this purpose.
You can learn more about how our Data Analytics Solution Providers provide analytics services by using your data here:
Adobe Analytics Data Collection: https://marketing.adobe.com/resources/help/en_US/reference/c_Privacy_Overview.html
Google Analytics Data Collection:
https://support.google.com/analytics/answer/6318039?hl=en
Use of Cookies/Tags/Pixels: We may collect your personal details for this purpose by using technologies such as cookies, pixels and tags to collect your device information. More information is available in “COLLECTING YOUR DEVICE INFORMATION ON OUR WEBSITE USING COOKIES, PIXELS, TAGS, AND SIMILAR TECHNOLOGIES”.
LEGAL BASIS
Legitimate Interest
CATEGORIES OF PERSONAL DATA
Identity information: Unique Consumer Identifier (only)
Size information
Purchase information
Behavioural and Profile information
Community information
Activity information
Device information
Correspondence
Creators Club information (for Creators Club members only)
RETENTION PERIOD
When using analytics services provided by the vendors identified above, we are required to retain data for the period specified by these vendors. You can find the retention period indicated by the vendors here:
Adobe Analytics: 36 months (https://marketing.adobe.com/resources/help/en_US/reference/data-retention.html )
Google Analytics: 38 months
(https://support.google.com/analytics/answer/7667196?hl=en)
We need the information for this duration to produce accurate analysis of our business operations.
CATEGORIES OF RECIPIENTS
adidas Data Controllers
adidas AG Subsidiaries and Affiliates
Prospective Buyers and Investors
Business Consulting Service Providers
Data Analytics Solution Providers
IT Cloud Solution Providers
9. Customer Service
PROCESSING
We collect your Personal Data to tell you when the product you like is available upon your request and respond to your questions and concerns through various communications channels we make available to you. Your requests to our customer service will be analysed so that we can provide you with valuable service in the future.
LEGAL BASIS
Legitimate Interest
CATEGORIES OF PERSONAL DATA
Identity information
Contact information
Location information
Size information
Purchase information
Correspondence
Creators Club information (for Creators Club members only)
RETENTION PERIOD
Statutory limitation period. We need to keep the information in case of any legal disputes.
CATEGORIES OF RECIPIENTS
Customer Service Provider
adidas Data Controllers
adidas AG Subsidiaries and Affiliates
Selling Partners (where applicable)
Delivery Service Providers
Payment Risk Solution Providers
Payment Processing Providers
IT Cloud Solution Providers
10. Personalised Marketing Messages Via Email (Newsletter Sign-Up)
PROCESSING
We send you marketing messages that we think you would be interested (“personalised”) to the email address you provide to us or via push-notifications when you have installed our app. To send you “personalised” messages, we observe your online (and sometimes, where applicable, offline) behaviour, and analyse your behaviour using analytics to best estimate what product lines you might be interested in, and you can benefit from. This requires us to collect various categories of Personal Data from you. We use different analytics tools to understand what your behaviour means in terms of your like and dislike of our various product lines, and to understand the impact (success rates) of the messages delivered to you.
Use of Cookies/Tags/Pixels: We may collect your personal details for this purpose by using technologies such as cookies, pixels and tags to collect your device information. More information is available in “COLLECTING YOUR DEVICE INFORMATION ON OUR WEBSITE USING COOKIES, PIXELS, TAGS, AND SIMILAR TECHNOLOGIES”.
LEGAL BASIS
Consent
CATEGORIES OF PERSONAL DATA
Identity information
Contact information (if available to adidas)
Location information
Size information (if available to adidas)
Purchase information (if available to adidas)
Behavioural and Profile information (if available to adidas)
Community information (if available to adidas)
Social Media information (if available to adidas)
Activity information (if available to adidas)
Device information
Preference information (if available to adidas)
RETENTION PERIOD
We retain it for as long as you do not withdraw your consent sending you emails or object to us processing your Personal Data for marketing purposes.
CATEGORIES OF RECIPIENTS
adidas Data Controllers
adidas AG Subsidiaries and Affiliates
Email Marketing Support Providers
IT Cloud Solution Providers
11. Personalised Marketing Messages Via Email (Via Existing Contract)
PROCESSING
We send you marketing messages that we think you would be interested in (“personalised”) to the email address you provide to us during a purchasing contract, or via push-notifications when you have installed our app. To send you “personalised” messages, we observe your online (and sometimes, where applicable, offline) behaviour, and analyse your behaviour using analytics to best estimate what product lines you might be interested in, and you can benefit from. This requires us to collect various categories of Personal Data from you. We use different analytics tools to understand what your behaviour means in terms of your like and dislike of our various product lines, and to understand the impact (success rates) of the messages delivered to you.
Use of Cookies/Tags/Pixels: We may collect your personal details for this purpose by using technologies such as cookies, pixels and tags to collect your device information. More information is available in “COLLECTING YOUR DEVICE INFORMATION ON OUR WEBSITE USING COOKIES, PIXELS, TAGS, AND SIMILAR TECHNOLOGIES”.
LEGAL BASIS
Legitimate Interest
CATEGORIES OF PERSONAL DATA
Identity information
Contact information (if available to adidas)
Location information
Size information (if available to adidas)
Purchase information (if available to adidas)
Behavioural and Profile information (if available to adidas)
Community information (if available to adidas)
Social Media information (if available to adidas)
Activity information (if available to adidas)
Device information
Preference information (if available to adidas)
RETENTION PERIOD
We retain it for as long as you do not withdraw your consent sending you emails or object to us processing your Personal Data for marketing purposes.
CATEGORIES OF RECIPIENTS
adidas Data Controllers
adidas AG Subsidiaries and Affiliates
Email Marketing Support Providers
IT Cloud Solution Providers
12. Targeted Messages On 3rd-Party Advertising Platforms
PROCESSING
We use third-party advertising platforms, such as Facebook, Google, YouTube, Instagram, etc. to send you messages that are targeted at you, based on your behaviour and browsing pattern, at specific times and locations of these platforms to increase the efficiency of our advertising campaigns. We use third-party solutions such as Google Analytics and Facebook Business Manager tools to help us do a better job at targeting our campaigns and messages for our consumers. Your Personal Data is shared with the third-party advertising platforms, and they will attempt to match your profile in their database to determine the optimal time and place (the page you are browsing) to show you an advertisement from adidas. We also need to analyse necessary information to understand the impact of our campaigns. If you don’t accept that we track you for this purpose, you will still see adidas advertisements on other platforms at random.
You can learn more about how our Advertising Partners help us achieve this purpose by visiting their sites:
Google Personalised Advertising: https://support.google.com/adspolicy/answer/143465?hl=en
Google Advertising Policies: https://support.google.com/adspolicy/answer/6020956
Facebook Lookalike Audiences: https://www.facebook.com/business/help/164749007013531
Facebook Custom Audience Terms: https://www.facebook.com/legal/terms/customaudience
Use of Cookies/Tags/Pixels: We may collect your personal details for this purpose by using technologies such as cookies, pixels and tags to collect your device information. More information is available in “COLLECTING YOUR DEVICE INFORMATION ON OUR WEBSITE USING COOKIES, PIXELS, TAGS, AND SIMILAR TECHNOLOGIES”.
LEGAL BASIS
Consent
CATEGORIES OF PERSONAL DATA
Identity information
Contact information (if available to adidas)
Location information
Size information (if available to adidas)
Purchase information (if available to adidas)
Behavioural and Profile information (if available to adidas)
Community information (if available to adidas)
Social Media information (if available to adidas)
Activity information (if available to adidas)
Device information
Preference information (if available to adidas)
Creators Club information (for Creators Club members only)
RETENTION PERIOD
We retain it for as long as you do not withdraw your consent.
CATEGORIES OF RECIPIENTS
adidas Data Controllers
adidas AG Subsidiaries and Affiliates
Advertising Agency Partners
Social Media Platforms
Targeted Marketing Service Providers
IT Cloud Solution Providers
13. Creators Club Membership Administration – Where Applicable
Please note this section only applies if you are joining adidas Creators Club to become a Creators Club member.
PROCESSING
When you become an adidas Creators Club member, we use the information specified above to maintain and administer your membership as described in the Creators Club Terms and Conditions.
In particular, your Personal Data is used for:
a) calculating your club points to provide you rewards;
b) providing you access to special offers and promotions;
c) sending you invitations to exclusive events;
d) allowing you access to limited edition products;
e) providing you access to a premium Runtastic subscription when eligible;
f) storing your shipping address and payment details to shorten check-out time online and in the app;
f) storing your complete order history so you can access it at any time; and
g) allowing you to track your order delivery from your account.
When you use your Creators Club membership ID, we receive the information to calculate reward points for you, such as when you purchase in participating adidas brand retail stores. Your data will be shared with Creators Club Partners who provide certain rewards according to Creators Club Terms and Conditions.
You will receive email marketing messages from adidas as a Creators Club member. If you wish to unsubscribe from our marketing messages, please refer to “8. What are your rights and how can you exercise them?” section.
You can also use your Creators Club membership in adidas apps. When you use adidas apps with your Creators Club membership, we use push notifications in the app to communicate information about your membership or promotional activities and offers. You can switch off push notifications at any time using “Settings” in your mobile devices. However, if you switch off push notifications, we may need to contact you via emails for important messages relating to your membership.
LEGAL BASIS
Performance of Contract
CATEGORIES OF PERSONAL DATA
Creators Club information
Size information (if available to adidas)
Purchase information (if available to adidas)
Behavioural and Profile information (if available to adidas)
Community information (if available to adidas)
Social Media information (if available to adidas)
Activity information (if available to adidas)
Device information (if available to adidas)
Preference information (if available to adidas)
RETENTION PERIOD
Duration of contract and statutory limitation period. We need to keep the information in case of any legal disputes concerning the contract.
CATEGORIES OF RECIPIENTS
adidas Data Controllers
adidas AG Subsidiaries and Affiliates
Prospective Buyers and Investors
Business Consulting Service Providers
Data Analytics Solution Providers
Creators Club Partners
14. Private Event Registration
PROCESSING
When you sign up for an event we organise that have limited spots, we use the Personal Data you provide to reserve a spot for you. Your Personal Data will be used according to the Terms and Conditions associated with the event.
LEGAL BASIS
Performance of Contract
CATEGORIES OF PERSONAL DATA
Identity information
Contact information
Location information
Activity information: any information we may collect from you on the day of the event.
Creators Club information (for Creators Club members only)
RETENTION PERIOD
Duration of the event and statutory limitation period in case of any disputes.
CATEGORIES OF RECIPIENTS
adidas Controller organizing the event.
adidas Data Controllers
adidas AG Subsidiaries and Affiliates
Event Partners (where applicable)
IT Cloud Solution Providers (where applicable)
15. Open Event Registration
PROCESSING
We often also organize events that are open to everyone. We use the Personal Data you provide to keep you inform of the events you are interested in.
LEGAL BASIS
Legitimate Interest
CATEGORIES OF PERSONAL DATA
Identity information
Contact information
Location information
Activity information: any information we may collect from you on the day of the event.
Creators Club information (for Creators Club members only)
RETENTION PERIOD
For the duration of the event + 36 months if the data from a particular event is used for BUSINESS OPERATIONAL ANALYTICS purpose.
CATEGORIES OF RECIPIENTS
adidas Controller organizing the event.
adidas Data Controllers
adidas AG Subsidiaries and Affiliates
Event Partners (where applicable)
IT Cloud Solution Providers (where applicable)
16. Product Research and Development
PROCESSING
We conduct analysis to research improve our products and services. This includes asking you questions in surveys, asking you for feedback, asking you to test our products and provide us with a review, asking other service providers to conduct market and product research for us, try new technologies in our product that might collect Personal Data to stay ahead of the competition. We retain this information based on our “legitimate interest”, so by participating in any product review or survey, you agree that this is our legitimate interest. Where you wish to object to this legitimate interest, we will anonymise your information, so it is no longer Personal Data.
LEGAL BASIS
Legitimate Interest
CATEGORIES OF PERSONAL DATA
Identity information (only if required by the project)
Contact information (only if required by the project)
Location information (only if required by the project)
Size information
Purchase information (only if required by the project)
Behavioural and Profile information (only if required by the project)
Community information: this is the response you provided whichever format agreed at the time of the project.
Social Media information (only if required by the project)
Activity information (only if required by the project)
Device information (only if required by the project)
Correspondence (only if required by the project)
Preference information
Creators Club information (for Creators Club members only)
Health information: if a project requires you to also provide health information, we will explicitly ask for your consent.
RETENTION PERIOD
The duration of the project and statutory retention period stated to protect our IP rights.
CATEGORIES OF RECIPIENTS
adidas Data Controllers
adidas AG Subsidiaries and Affiliates
Prospective Buyers and Investors
Business Consulting Service Providers
Data Analytics Solution Providers
Manufacturing Providers
IT Cloud Solution Providers
17. Legal Obligation - Cooperation with Law Enforcement And Regulatory Authorities (Including Courts)
PROCESSING
When we are legally required to provide your Personal Data for national and public security reasons, crime prevention, investigation and prosecution, anti-money laundering, judicial proceedings, protection of other individuals’ rights and freedoms, and enforcement of civil claims, we will provide information as requested by the authorities or parties once we are satisfied that the request is mandated by law. We may not be able to notify you if it is against the law to do so.
LEGAL BASIS
Legal Obligation
CATEGORIES OF PERSONAL DATA
All Categories of Personal Data as requested by the enforcement authority.
RETENTION PERIOD
For as long as required by law.
CATEGORIES OF RECIPIENTS
adidas Data Controllers
adidas AG Subsidiaries and Affiliates
Local and national government authorities, including tax authorities
Local and national law enforcement agencies
Local and national judiciary
18. Collecting Your Device Information on Our Website Using Cookies, Pixels, Tags, And Similar Technologies (“Cookies Notice”)
PROCESSING
When you visit the adidas site, we store data collectors such as cookies, tags, pixels, tag containers, beacons, among others, in your browser to obtain certain information about your current browsing session. These technologies are often referred to as “Cookies” collectively by other websites. Cookies also enable our website to remember your actions and preferences (such as login, language, font size and other display preferences) over a period, so you don’t have to keep re-entering them whenever you come back to the site or browse from one page to another. We use Cookies for different purposes, which also mean they have different legal bases. Please review the information below to understand how we use different types of Cookies to fulfil different purposes.
18.1 “REQUIRED” – site functionality and business operation. We use “Required Cookies” to operate our site. This includes storing a unique identifier to manage and identify you as a unique visitor to our site, to provide a consistent and accurate service to you. This includes making sure that we remember the products you have placed in your cart, or your language preferences. These Cookies are stored for the duration of your browsing session. Without these Cookies, you will not be able to view our site properly.
LEGAL BASIS
Legitimate Interest
18.2 “FUNCTIONAL” – website improvement and performance. We use “Functional Cookies” to continuously improve our website performance. This includes using the data we collected from you to do the following:
Web analytics —Based on your browsing behaviour, we will analyse the data to improve the functionality and design of our site.
Ad response rates— Based on how you come to our site, we will measure our ad response rates by analysing our ad click-through rates to improve the effectiveness of advertising purchased on a site external to ours.
Affiliate tracking— We need to let our affiliate marketing partners, or service providers have certain information if you came to our site, and purchased products, through a visit to theirs. This is required as we may need to provide them a fee for such services. For this purpose, we will share information about your visit, including the products you have purchased.
Error management— We measure errors presented on a website, to make sure we fix bugs or any issues promptly.
Testing designs— We need to use A/B testing or multivariate testing, to ensure a consistent look and feel is maintained for the user of the site in the current and subsequent sessions.
LEGAL BASIS
Legitimate Interest
18.3 “MARKETING” – website improvement and performance. We use “Marketing Cookies” provided by our advertising partners to make sure our advertising messages are shown to you at the right time and the right place. These Cookies are persistent but time-limited cookies. These Cookies contain a unique key to distinguish individual users’ browsing habits. We also use these Cookies to limit the number of times a user sees a particular ad on a website and to measure the effectiveness of a particular campaign. The identifier stored by these Cookies are provided by our partners. We cannot use the same identifier in our own systems. We also use these cookies to serve ads that are relevant to your immediate geo-location, for example to provide you with the nearest store where the product you are browsing may be available.
LEGAL BASIS
Consent
CATEGORIES OF PERSONAL DATA
Device information
Location information
Behavioural and Profile information: this is collected through observing your browsing behaviour
Preference information (if available to adidas)
RETENTION PERIOD
The cookies, pixels, tags, and other similar technologies used to collect your device information and browsing behaviour information are stored in your browser for the session or for as long as you do not clear your browser cookie setting.
The data we obtained through the cookies related to other purposes will be stored for the duration of that purpose.
CATEGORIES OF RECIPIENTS
adidas Data Controllers
adidas AG Subsidiaries and Affiliates
Site Administration Support Providers
Business Consulting Service Providers
Data Analytics Solution Providers
Advertising Agency Partners
Social Media Platforms
Targeted Marketing Service Providers
You can change your browser settings to delete or prevent certain cookies from being stored on your computer or mobile device without your explicit consent. The ‘help’ section in your browser should provide information on how to manage your cookie settings.
Find out how this works for your browser here:
Internet Explorer: https://support.microsoft.com/help/17442/windows-internet-explorer-delete-manage-cookies
Mozilla Firefox: http://support.mozilla.com/en-US/kb/Cookies
Google Chrome: http://www.google.com/support/chrome/bin/answer.py?hl=en&answer=95647
Safari: http://support.apple.com/kb/PH5042
Opera: http://www.opera.com/browser/tutorials/security/privacy/
Adobe (flash cookies): http://www.adobe.com/privacy/policies/flash-player.html
Google Chrome App: https://support.google.com/accounts/answer/61416?co=GENIE.Platform%3DAndroid&hl=en
These websites will also help you understand more about how Cookie-based advertising works and how you can manage your Cookie Settings:
http://www.aboutads.info/choices
http://www.youronlinechoices.eu/
Network Advertising Initiative opt-out page: http://optout.networkadvertising.org/?c=1
You can learn more about the laws governing the use of “Cookies” here: http://ec.europa.eu/ipg/basics/legal/cookies/index_en.htm
19. User-Generated Content (UGC) Acquisition From Social Media
PROCESSING
We invite you to provide your images to us via social media platforms by following specific instructions such as “#yesadidas”. We will be using the images you provide for our campaign communications. We will obtain rights to your image through a licence agreement in the form of our terms and conditions. By submitting your images via social media platforms to us, you will agree for us to use your images as described in the licence agreement.
LEGAL BASIS
Performance of Contract
CATEGORIES OF PERSONAL DATA
Identity information: your social media handler
Community information: images, videos, comments, sound recordings and other files provided through the social media platform promoting adidas
Social Media information
RETENTION PERIOD
Duration of licence agreement and statutory limitation period in case of any disputes.
CATEGORIES OF RECIPIENTS
adidas Data Controllers
adidas AG Subsidiaries and Affiliates
Event Partners (where applicable)
UGC Support Partners
Advertising Agency Partners
Social Media Platforms
IT Cloud Solution Providers (where applicable)
20. Push Notifications (In-App Communication)
PROCESSING
When you use the adidas app, we use push notifications in this app to communicate with you concerning the purposes stated in this Notice. This includes information that relates to purposes based on the Performance of Contract (such as your purchase). You can switch off push notifications at any time using “Settings” in your mobile devices. However, if you switch off push notifications, we may need to contact you via emails for important messages relating to your purchase.
LEGAL BASIS
Legitimate Interest
CATEGORIES OF PERSONAL DATA
Device information
RETENTION PERIOD
For as long as you use the app and not switched Push Notification off.
CATEGORIES OF RECIPIENTS
adidas Data Controllers
adidas AG Subsidiaries and Affiliates
21. Infinite Play Programme Resell Participation
PROCESSING
Labels Scanning: you have the option to use your device camera to scan the labels of the adidas products you want to sell back to us. We will use the labels pictures to recognize information about the product (size, materials, model, production date) and to identify whether the product is genuine or not.
To analyse the labels we use the Google Machine Learning Kit (https://developers.google.com/ml-kit/vision/barcode-scanning). Your label pictures will not be shared with Google.
We will ask for your permission before you use your camera to try this feature.
Use of Cookies/Tags/Pixels: We may collect your personal details for this purpose by using technologies such as cookies, pixels and tags to collect your device information. More information is available in “COLLECTING YOUR DEVICE INFORMATION ON OUR WEBSITE USING COOKIES, PIXELS, TAGS, AND SIMILAR TECHNOLOGIES”.
LEGAL BASIS
Performance of Contract
CATEGORIES OF PERSONAL DATA
Identity information
Contact information
Size information
Purchase information
Correspondence
Device information
Creators Club information (for Creators Club members only)
RETENTION PERIOD
Duration of contract and statutory limitation period. We need to keep the information in case of any legal disputes concerning the contract.
CATEGORIES OF RECIPIENTS
adidas Data Controllers
adidas AG Subsidiaries and Affiliates
Selling Partner (Stuffstr Limited)
Manufacturing Providers
Delivery Service Providers
Payment Risk Solution Providers
Payment Processing Providers
IT Cloud Solution Providers
- Size recommendation tools
PROCESSING
To help you choosing the right product’s size before the purchase, we provide size recommendation widgets on our app and website. The widget will recommend you the appropriate size for a certain adidas product, by using machine-learning algorithms.
The widget will combine info collected from you (Size information) with your adidas Purchase information to recommend you the most appropriate size for a certain adidas product.
The size recommendations are provided by a third-party provider.
LEGAL BASIS
Legitimate Interest
CATEGORIES OF PERSONAL DATA
Size information
Purchase information
RETENTION PERIOD
Duration of contract and statutory limitation period
CATEGORIES OF RECIPIENTS
- Size Reccomnedation Providers