INSPIRING COMMUNITY: Kader & Seyfu

The talented adidas Runners London pair are the future of fast, and a true representation of what the global community has set its sights on – changing lives.

With Women We Run – Spotlighting Positive Change

International Women’s Day is an important opportunity for us to reflect on our contributions towards gender equality. This year, we’re proud to highlight adidas Runners’ incredible work and ongoing commitment to improving women’s safety, as part of our With Women We Run initiative.

WITH WOMEN WE RUN: ALLYSHIP – PROMOTING PROGRESSION

With our global With Women We Run initiative, we’re committed to promoting equality in sports, and are encouraging all runners to help by practicing meaningful allyship by demonstrating consistent acts of support for women and other marginalised communities.

WITH WOMEN WE RUN: FACTS AND FIGURES

Women and marginalised runners feel unsafe while running. They experience repeated verbal and physical harassment from the general public and fellow runners.

With women we run: Healthy masculinities

Healthy masculinity is the idea that men can be emotionally expressive without feeling debased. It also entails treating everyone with respect and consideration.

WITH WOMEN WE RUN 2022: PARTNERSHIPS, PLEDGES AND PIVOTAL MOMENTS

At adidas Runners, the safety of women while running remains our steadfast commitment. 2022 saw the launch of With Women We Run — unarguably one of our most powerful initiatives to date. Working to end harassment and all forms of violence against women lies at the heart of the campaign to make running a sport that can be enjoyed safely by all. Already in the first year of its existence, a staggering 245 With Women We Run events were held around the world. Meanwhile, 120,000 adidas Running app users signed the White Ribbon pledge, thereby making a commitment to never carry out, excuse or remain silent about violence against women.

With women we run: Safety in running

Being harassed as a woman while running has become a norm. Because of this, women have had to change their behaviour to avoid being catcalled, followed or body shamed.

WITH WOMEN WE RUN: CREATING SAFE SPACES FOR EVERYONE

In 2022, adidas Runners successfully launched the WITH WOMEN WE RUN initiative to demonstrate our commitment to collectively end harassment and any form of gender-based violence and vulnerable groups, making running spaces safer for all.

WITH WOMEN WE RUN: HOW TO BE AN ALLY

While we may not feel that it directly impacts us, we play a key role in challenging gender equality in sport.

LEARN TO BECOME A LIFELONG ALLY

In part one of our WITH WOMEN WE RUN initiative, we learned that the root cause of gender-based violence is a wider culture that accepts, perpetuates and promotes a view of women and vulnerable groups as unequal.

WITH WOMEN WE RUN - OUR AR COMMITMENT

Earlier in 2022, we launched WITH WOMEN WE RUN — a powerful initiative that has become a permanent pillar in our adidas Runners community values. Through this, our collective goal is to help end harassment and any forms of violence against women to make running safer for all.

IT'S TIME WE ADDRESS HARASSMENT AND SAFETY IN RUN.

As a global running community, adidas Runners is committed to holding ourselves accountable, becoming allies, and leading with transparency. We acknowledge the growth that we as a community need to undertake, to uphold our values, for the sake of all our diverse community members.