From Threat Into Thread

The Collection

The adidas Originals by Parley EQT Support ADV puts eco-innovative thinking into practice, using Parley Ocean Plastic™ to create a new expression of adidas Originals design. Each shoe channels a spirit of moving forward together, finding solutions to global problems through creativity, collaboration, and action.

The Film

Exploring the state of flux that defines ocean and city, in this new collaboration adidas Originals and Parley come together on a shared mission to learn, evolve, and reconfigure the way we think about pollution in the world’s oceans. The end goal is a new understanding of sportswear and eco-innovation that spins problems into solutions, threats into thread.
adidas Originals by Parley partnered with three conceptual artists to create unique works for this collection. Creating change one thread at a time.