What is the adidas - Runtastic privacy statement?

Last updated: 12/12/18
This Privacy Statement (“Statement”) describes how we collect, use and protect (referred to as “process” or “processing” in this Statement) your personal data for the purpose of providing the adidas Runtastic Services. This Statement supplements adidas’ and Runtastic’s individual privacy policies.  You should consult the adidas Privacy Policy and the Runtastic Privacy Policy for any services you obtain from adidas or Runtastic.  By creating an account with adidas or Runtastic, you consent to us using the personal data you provide to carry out the purposes we identified to you in accordance with this Statement and our respective Privacy Policies. 
 
  1. CONTROLLERS
 
adidas  
 
adidas America, Inc.: 5055 N. Greeley Ave., Portland, Oregon 97218, USA
  (“adidas”).
 
Runtastic
 
Runtastic GmbH: Pluskaufstraße 7, 4061 Pasching, Austria (“Runtastic”)
 
        2.DATA COLLECTION & PURPOSE
 
When you create an account with us – adidas and/or Runtastic (referred to as “we”), we will collect and use this data to provide you services in accordance with a “Basic Profile”:
 
  • Name (First, Last, and/or Initials)
  • Gender
  • Date of Birth
  • E-mail address
  • Country of Residence
  • Preferred Language
 
To provide you premium services, including product recommendations, unlocking benefits, personalization and customization services, we will collect and use additional data to provide you the services in accordance with an “Advanced Profile”.  This additional data includes information about your:
  • geographical location
  • training
  • preferences
  • participation
  • aggregated order data
  • connected accounts and devices
  • subscriptions
  • Campaign Status Information
  • Additional information described in Annex 1.
 
         3.DATA SHARING AND LINKING ACCOUNTS
 
To provide you our services and products from adidas and Runtastic, any personal data you provide to either adidas or Runtastic will be shared between adidas and Runtastic. We will only link your adidas and Runtastic accounts once you have agreed to the linking of the accounts.
 
         4.USING YOUR PERSONAL DATA
 
We will be processing your personal data described above to carry out the following:
 
  • Creating a profile for you for a personalized experience – we want you to have the opportunity to enjoy our products and services to the fullest, and we want to provide you with product and service information that is relevant to you;
  • Processing your order – we want you to receive what you ordered (which may include verifying your creditworthiness);
  • Communicating relevant marketing information to you –we want to provide you with marketing information that you might be interested in;
  • Improving our products and services – we want to continue to improve our products and services so that you will continue to be satisfied with us.
 
        5.LEGAL BASES FOR PROCESSING
 
These are the legal bases which we rely on in order to process your personal data in the manner described in this Statement:
 
  • Your consent: by signing up and creating an account with adidas or Runtastic, you consent to us using the personal data you provide to carry out the purposes we identified to you in accordance with this Statement and our Privacy Policies;
  • Contractual obligations: in order to fulfil our contractual obligations to provide you our services and products;
  • Compliance with laws: in order to comply with legal obligations under applicable laws;
  • Legitimate interests: in order to carry out and improve our business, we also process your personal data for our legitimate business interests, such as sending you marketing communications, and research and development.
 
       6.EXERCISING YOUR RIGHTS
 
If you have any questions or complaints about how we collect and use your personal data, please contact us using the following email address:
   
 
 
 
 
 
ANNEX 1
 
adidas to share with Runtastic:
 
Linked Social accounts: e.g. Google+, Yahoo, Facebook, VK (yes/no)
Subscription Information: e.g. Member, status change, Premium Type, Duration, Purchase Origin, Start Date, End Date
Preferences: e.g. Permission for adidas to contact you (Yes/No), Interest: Categories (e.g. Basketball, Running), Brands (e.g. NEO Label, Y-3, adidas Originals), additional Preferences (e.g. Men’s Products, New Arrivals)
Aggregated Order Data: e.g. Average Order Value, Recency and frequency, categories, calculating purchase intent, affinity to a category such as ‘soccer’, web browsing, sales
Group Participation: e.g. adidas Runners, Run for the Ocean
Event Participation: e.g. adidas Runners - city, distance, date
Campaign Status Information: e.g. progress in Premium user journey
 
Runtastic to share with adidas:
 
Additional Geographical information: e.g City, State and/or Province
Measurements: height and weight
Preferences: content, channels, units
Activity Level: e.g. adidas Runners Level
Training Goals and Plans: e.g. step goal, weight goal, calories goal, distance goal
Basic Training Statistics and Trends: e.g. monthly training statistics per sport type, records, adidas Runners statistics and points
Subscription Information: e.g. premium status, start date, duration
Connected devices & accounts: e.g. Garmin, Fitbit, Facebook, Twitter, Google
Shoe information: e.g. brand, model, color, size, distance
Group Participation: e.g. adidas Runners, Run for the Ocean
Event Participation: e.g. adidas Runners - city, event, distance, date attended
Campaign Status Information: e.g. progress in Premium user journey
 
 
 
 

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