Icons/Social/GoogleCreated with Sketch.


Use your real-world soccer skills to raise your digital game.


Pass, sprint, shoot – it all counts in EA SPORTS FIFA Mobile. We’ve teamed up with EA SPORTS FIFA Mobile and Jacquard™ by Google to create GMR, a game-changing insole with a smart tag. Slip it into any cleat and it connects your physical soccer movements to the game. When you improve, so does your EA SPORTS FIFA Mobile team. Breeze through challenges, unlock Skill Boosts, raise your OVR rating and own the bragging rights on the leaderboards.

Sprints—Leave 'em in the dust

Whether you skin defenders in a match or practice your sprint drills, GMR measures your runs and rewards you.

Passes—Keep it moving

Lightning-fast tiki-taka or pinpoint diagonals. However you rack up your passes, GMR will clock them so you can make gains on your OVR and Skill Boosts.

Shots—Power on a new level

Top-corner screamer or bottom-corner banger. Boot the ball to up your OVR rating and unlock skill boosts.

Distance run - Go for days

We don’t quit. Boost your OVR and bag skill boosts by eating up more ground than the competition.



adidas GMR is a new way to play connected. It consists of the GMR insole and Jacquard tag. You take the tag, developed by Jacquard™ by Google and capable of detecting soccer-specific movement, and place it in the GMR insole. The tag understands what you do on the field and merges this into the FIFA Mobile game, giving you access to exclusive content and allowing you to increase your Team OVR and earn bragging rights in leaderboard challenges.
All you need is the GMR product, a Jaquard-compatible mobile device, and the adidas GMR and EA FIFA Mobile apps, both of which are free to download via the app stores.
The Jacquard tag is outfitted with a gyroscope, an accelerometer, and a small processor capable of running on-device machine learning that can differentiate soccer-specific movements. It's able to measure the number of kicks, shot speed, run speed, and total distance run.
You need a mobile phone that supports both the adidas GMR app and EA FIFA Mobile. Find device requirements for these apps under "What apps do I need?"
You can buy adidas GMR in select adidas stores and on the adidas website in all the following markets: US, Canada, Japan, Australia, New Zealand, Turkey, UK, Germany, Italy, Spain, France, Netherlands, Sweden, Czech Republic, Poland, Switzerland, Greece, Denmark, Portugal, Austria, Norway, Ireland, Belgium, Slovakia, and Finland.