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<div><div><h4>ADIDAS BOOST TODAY</h4><p>Performance products aren’t just for sport. Sought-after athletic innovations blend seamlessly with fashion, evolving streetwear expectations. adidas Boost technology has crossed over to streetwear, transcending sport. Our most responsive cushioning ever has evolved the sneaker world, creating a cultural shift of expectations in comfort and style. Today, Boost leads innovation in cushioning for progressive street-style franchises like NMD by adidas Originals. Boost is found in various iterations of our most iconic silhouettes, offering energy return to all creators.</p><p><strong>ADIDAS ARCHIVE: BOOST TECHNOLOGY</strong></p><p>Achieving greatness comes from commitment. After 30 years of searching for the ultimate midsole material and three years of development, the industry-first technology was launched in 2013. Made up of thousands of capsules fused together, Boost delivers more energy return than any previous shoe—leading the globe as the new standard in comfort.</p><p><strong>MORE BOOST DETAILS</strong></p><p>Boost is constructed of small granular material (TPU) blown-up and turned into small energy capsules, which make up the distinctive midsole. With their unique cell structure, these springy energy capsules store and unleash energy more efficiently in every step.</p></div></div>