adidas / February 2023

2022: A Year In Review, A Year About You

Look back on highlights of how adiClub rewarded its members over the last 12 months, offering exclusive experiences across North America and around the world.

Moments For Members, All Year Long

2022 is in the books, and there’s no better time to look back on the unforgettable experiences that adiClub members unlocked: each month offered several exclusives, from early access to sneaker drops and tickets to the biggest events in sports, music and culture. Here’s a look at just some of the perks you can expect with a free membership from adiClub, featuring twelve highlights that happened throughout the year:



adiClub Appreciation Savings
The year kicked off with a show of gratitude for adiClub members, gifting vouchers for online or in-store purchases based on membership levels, which go up with the points you earn on every purchase; those at levels 1 or 2 received $10 off, level 3 members saved $20, while level 4 members saved $30. This was the first of many giveaways held throughout the year exclusive to active adiClub members, and a sign of many more Thank Yous to come.



adidas x MLS is Back
A new line of MLS jerseys debuted for the league’s 2022 season, and adiClub members had a chance to win one representing their favorite team—with delivery scheduled to coincide with their first match of the year. Featuring designs that call out to touchstones of the cities they represent, the “Your Club, Your City” jersey collection gave fans the chance to immerse themselves in their team’s history and culture. Among the clubs included were the Portland Thorns, the New York Red Bulls, New York City FC, the Los Angeles Galaxy, Los Angeles FC, Inter Miami, Charlotte FC, Austin FC and Atlanta United FC.



Join the Club to Join the Game
With the Final Four of the 2022 NCAA women’s championship approaching, adiClub held a giveaway offering members a chance to attend the games in Minneapolis with a friend—airfare, lodging and car rental accommodations included. Later in the year, adidas celebrated the 50th anniversary of Title IX by signing 15 female student-athletes to Name, Image and Likeness (NIL) endorsement agreements—an historic event bringing together the best athletes from schools around the country to represent the brand.



adiClub @ Coachella Track Jacket Giveaway
The 3-Stripes headed to Coachella with iconic looks in tow, showcasing styles that transitioned from day to night as the music played on. To celebrate one of the world’s largest festivals of arts and culture, adiClub held not one, but two giveaways for its members: First, a chance to win two VIP wristbands with admission to one of the festival weekends, as well as airfare and travel accommodations. Second, members at the festival had the opportunity to reserve a special adiClub track jacket that was specific to the festival, while level 4 members could claim a customized jacket from designer Sean Wotherspoon’s personal collection.



The M&M’s x adidas New York City Experience
adidas made a splash in New York City to mark their latest collaboration with the Mars candy brand: a launch of four new Forum 84 Lo sneakers, each one paying tribute to iconic M&M’s characters. To give adiClub members an immersive experience, adidas placed special vending machines around NYC that dispensed M&M’s-themed goodies once someone entered their email—and some even had special golden tickets, allowing members to claim their own pair of the M&M’s Forums.



Grab Your Sole-Mate and Kick it at Gov Ball NYC!
The 3-Stripes stayed in New York for June’s giveaway, offering up a prize package that awarded adiClub members the chance to win two VIP tickets to all three days of the Governors Ball Music Festival in Queens, NY, along with airfare, hotel accommodations and a $200 cash card. It was a fitting way to celebrate the eleventh edition of the festival, which unites music’s biggest names with restaurants and food trucks local to the New York City area.



World Cup Giveaway
With summer in full swing, adiClub members were given the opportunity of a lifetime: the chance to win a pair of tickets to two games at the FIFA World Cup Qatar 2022™. The lucky winner would get to attend both the third place playoff match and the championship game, and the prize package also included airfare and lodging. adidas would also soon introduce a range of tournament-inspired products, including a collection with vibrant colors inspired by the Al Rihla FIFA World Cup™ official match ball.



Bad Bunny: An Elevated Experience (Literally)
The heat didn’t let up for the last full month of summer, with adidas going all in on Bad Bunny. Not only did the Puerto Rican superstar collaborate on a brand-new colorway of the iconic adidas Forum, adiClub pulled out all the stops to celebrate the end of the season: Through the Confirmed app, members had a chance to win a one-night trip to Puerto Rico aboard a custom wrapped baby blue airplane, with a second stop in New York City—where winners would get to attend Bad Bunny’s sold-out show in the Bronx. It caps off a fruitful year that also included drops of the Bad Bunny Forum PWR and the Bad Bunny Response CL sneakers, which were both available on the Confirmed app.



Early Access: adidas Ultraboost DNA x Marvel Legacy Black Panther Shoe
adiClub members subscribed to Disney+ were given a special opportunity at the 2022 D23 Expo, Disney’s annual celebration of their fan club: first dibs at reserving a pair of the new adidas Ultraboost DNA x Marvel Legacy Black Panther sneakers, which were unveiled at the event. The expo also included advanced screenings of upcoming Disney works, as well as a look back at their history and other special events.



Members Week: Celebrating Him. Her. Us. Them.
The stage was set for adiClub’s biggest moment of the year: Members Week brought together exclusive savings, giveaways, special experiences and early access to the footwear and apparel collection inspired by Marvel Studios' Black Panther: Wakanda Forever. Members also had the chance to train like a superhero with the Wakanda Forever Workout in the adidas Running and Training apps, as well as a trip to Kenya for two inspired by the movie.




BLACKPINK World Tour [BORN PINK] Los Angeles Giveaway
adiClub members in the Los Angeles area had a chance to score free tickets to see K-pop phenomenon BLACKPINK when their [BORN PINK] world tour stopped by the City of Angels. It’s the latest collaboration between the group and the 3-Stripes, which began in 2020 with their appearance in the brand’s Change Is a Team Sport campaign.



30 Years in the Making. The Ultimate Rivalry Returns.
To commemorate the 30th anniversary of a childhood classic, adidas collaborated with Disney once again on a special capsule collection that brought back The Mighty Ducks’ iconic green jerseys featured in the film, adorned with team captain Charlie Conway’s name and number 96. adiClub members were given special early access to the release, which included Gordon Bombay’s number 9 jersey with the Hawks and Ultraboost DNA sneakers for both teams.

Join Adiclub For Free Today

From collaborations with the biggest names in music, sports and culture to exclusive drops and VIP experiences, adiClub is your key to the best of adidas. Get rewarded and kick off 2023 by unlocking all of this and more of what you love with a free membership, just a click away. Start leveling up by earning points with every purchase you make, which can be redeemed towards special discounts and members-only products—because the new year means twelve more months of gear, events, giveaways, apps and access for members everywhere.
adidas / February 2023