adidas by Stella McCartney: Shaping a more sustainable future for sports and fashion
In Fall/Winter 2019, adidas makes strides in the continued drive to solve the problem of product waste with the introduction of two new apparel innovations within adidas by Stella McCartney. With the world producing an estimated 101 million tons of textile waste every year, adidas by Stella McCartney collaborates with Evrnu and Bolt Threads to help turn this problem into a more sustainable design solution. The inspiration behind the products is simple: create products that perform not only for the athlete, but also for the world at large. To realize this ambition, adidas is exploring ways to minimize waste through three focus areas:
Made with Repurposed Plastic
Repurposed Plastic targets one of the biggest challenges the brand faces today—reducing the dependency on virgin plastic and CO2 emissions associated with production. The first solution to this problem was seen in 2015 with the launch of the first adidas x Parley prototype shoe, created from upcycled marine plastic waste and illegal deep-sea gillnets. In the four years since, adidas has built a large-scale supply chain and will make 11 million pairs of shoes using Parley Ocean Plastic by the end of 2019, with the goal to use only recycled polyester in products by 2024.
Made to be Remade
Made to be Remade is the next step, creating a completely circular loop where products won’t end up on beaches or in landfills in the first place. Through closed systems, raw materials can be broken down and remade into high-performance sportswear, like the adidas by Stella McCartney Infinite Hoodie.
Made to Biodegrade
This concept is the future-gazing ambition to create a bionic loop where products can completely biodegrade and return to the natural ecosystem. Using materials developed from naturally concurring resources or made from cells and proteins in a lab, adidas has demonstrated the possibility of creating products using materials that are made with nature. This is a step in the brand’s journey to explore innovative solutions that can eventually return to nature.
adidas by Stella McCartney Infinite Hoodie
The Infinite Hoodie was created with advanced textile innovations company Evrnu and moves towards a future where products can be completely recycled and repurposed. The Infinite Hoodie made from 60% NuCyclTM by Evrnu and 40% organic cotton that has been diverted from landfills. That makes the product 100% recyclable—it can be remade again and again into a high-performance product.
adidas by Stella McCartney & Bolt Threads Biofabric Tennis Dress
This Tennis Dress is a prototype concept incubated in partnership with Bolt Threads, a company that specializes in bioengineered, sustainable materials and fibers. The tennis dress is the first of its kind, made with cellulose-blended yarn and Microsilk™. This is a protein-based material made with renewable ingredients such as water, sugar, and yeast—which is a step on our journey towards fully biodegradeable products.
With the launch of the adidas by Stella McCartney Infinite Hoodie & Tennis Dress, we make the first step towards a more sustainable future without the dependency on virgin plastic. We have committed to using 100% recycled polyester in all products by 2024, and we look forward to a future where every adidas product is fully circular.
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