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adidas / June 2019

RUN FOR THE OCEANS: EVERYTHING YOU NEED TO KNOW

Run For The Oceans is a global movement that harnesses the power of sports to raise awareness about the threat of marine plastic pollution and inspire positive action.

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WHAT IS RUN FOR THE OCEANS AND HOW DO I JOIN?

Every year, an estimated 8 million tons of plastic enter the world’s oceans. That means every minute, the equivalent of a full garbage truck of trash is dumped into the sea. And by 2050, scientists say the world’s oceans will have more plastic in them than fish. Even today, marine plastic is a massive problem because fish try to eat it and die, which unbalances the food chain, damaging our delicate global ecosystem. Run For The Oceans is our response.

Here’s how it works: from June 8–16, 2019, we’re putting out the call for runners worldwide to log kilometers in the Runtastic and Joyrun apps. Every kilometer recorded = $1 for Parley Ocean School to educate our youth on how to tackle the marine pollution problem, capped at $1.5 million. There’s no set distance you have to run, no set route you have to follow. Register for free via the Runtastic or Joyrun apps, and be a part of the movement.


DO I HAVE TO RUN WHEN I TAKE ON THE CHALLENGE?

You don’t have to be an elite athlete to Run For The Oceans. In fact, you don’t even have to consider yourself a “runner.” Marine plastic pollution is an issue that affects everyone, so let’s show up in force. Bottom line: you can make an impact on the world—no matter what pace you set.

There are a few different ways to Run For The Oceans. You can run solo, logging your route in the Runtastic or Joyrun apps; you can join a running community such as adidas Runners and log your kilometers with a crew; or you can run at one of our live events happening in key cities around the world.


HOW CAN I TAKE PART IN AN OFFICIAL RUN FOR THE OCEANS EVENT?

There are more than 50 adidas Runners communities around the world, bringing like-minded people together through the power of sports. To connect with the crew nearest you and find out if there's an official Run For The Oceans event happening in your city, check out the adidas Runners community page. The more runners who show up, the more attention we can bring to the cause.

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HOW DO I GET MY FRIENDS INVOLVED?

Registering for Run For The Oceans is a great first step, but then you’ve got to spread the word. After all, plastic in our oceans is an issue that affects everyone, so rallying friends and fam to join the cause is key to making a global impact. Within Runtastic and Joyrun, it’s easy to recruit fellow runners to join the challenge—simply hit the share button in the app and send them a direct invite link. And when you and your friends post about your run on social media, tag @adidasrunning and use the hashtag #RunForTheOceans to build even more awareness about the problem.


HOW HAS RUN FOR THE OCEANS CONTRIBUTED TO THE FIGHT AGAINST OCEAN PLASTIC?

We’re only a few years in, but Run For The Oceans has already done a lot to mobilize the eco-conscious running community. Last year, close to 1 million participants ran 12.4 million kilometers—that’s the equivalent of running to the moon and back 16 times. We hosted 13 global Run For The Oceans events and more than 50 meetups in adidas Runners communities. Through this, Run For The Oceans raised $1 million to help build the Parley Ocean School.

Run For The Oceans has also helped spotlight adidas x Parley: a unique collection of high-performance sportswear made with upcycled plastic waste from coastal communities. adidas x Parley intercepts harmful plastic, including new plastic (otherwise known as virgin plastic) before it enters the ocean and brings eco-innovation to our manufacturing process.


HOW WAS THE $1 MILLION FROM LAST YEAR’S RUN FOR THE OCEANS USED?

To develop Parley's youth education program, which aims to inspire and empower youth to become part of the movement to protect the oceans, and to establish schools as local hubs in the fight against marine plastic pollution. The program started in the Maldives in partnership with the Ministry of Education, schools and local communities, and it introduced Parley Ocean School initiatives and ocean immersion experiences to around 100,000 kids and their parents.

By the end of 2019, Parley plans to roll out an in-school curriculum across all 217 schools in the Maldives and establish Parley AIR (Avoid. Intercept. Redesign.) stations to encourage youth participation in ocean conservation. The goal is to ensure that the next generation grows up with an understanding of how wondrous, yet fragile, marine life and the oceans are.


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1KM = $1 FOR PARLEY OCEAN SCHOOL—WHAT DOES THIS MEAN?

For every kilometer run during Run For The Oceans between June 8–16, 2019, adidas will contribute $1 to Parley Ocean School (capped at $1.5 million) to educate youth on the threat of plastic pollution and inspire them to take action to create a better future for our planet.

Parley plans to use the funding to continue running in-school programs and develop a digital youth activist platform to reach an even wider community. Registration for the platform will open on World Oceans Day, June 8, 2019. By joining, youth will have access to the mentorship, tools and support they need to create change. Visit www.parley.tv to register.


WHAT ELSE CAN I DO TO HELP ALLEVIATE THE MARINE PLASTIC PROBLEM?

It may seem like a daunting task, but there are many simple lifestyle changes we can make to create a positive environmental impact. If you want to take better care of the oceans, check out our guide to everyday choices that will help you to be less reliant on plastic.

And if you’re shopping for new shoes, look for eco-innovations—the adidas x Parley collection is produced with upcycled plastic waste. More of this upcyled material in our sustainably-sourced sportswear means less plastic pollution in our in the oceans, something we should all get behind.

adidas / June 2019
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