adidas Web3 Studio
We’re here to unite the pioneers of the open metaverse and expand how the next generation of innovators and cultural guardians express themselves through collectibles, identity and community.
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OUR Manifesto
When you believe impossible is nothing, you end up in some strange, new, places. We've touched down in every corner of culture, but now we’ve landed in a wild world where possibilities are truly limitless. This fall, adidas, known for nurturing ideas at the forefront of originality, is settling in at the next frontier of creativity: The Metaverse.
A realm being built in parallel to ours by innovators from overlooked locations with updated values.
Our goal there? To see every one of its inhabitants thrive. Because in that world, the most creative members of this world are inspired to push things forward.
It doesn’t matter who you are or how you want to change the game, the Metaverse is a place where anyone can express their most original ideas and be their most authentic selves. And thanks to the blockchain, those pioneering our future can own a piece of what they create.
With their help, it's where the most innovative member-first digital experiences in lifestyle, fashion and sport will be. In short, this is a platform – an invitation for all – to take part in the new age of originality.
Join us as adidas embraces the Metaverse.