PureBOOST X is a revolutionary women’s running shoe that combines a striking new floating arch design with BOOST technology. Built on years of research and direct input from female athletes, PureBOOST X is redefining running shoes for women. We didn’t just design a new running shoe for the female athlete – we created a completely new running experience.
The inspiration behind the design is the female foot. Our Futures team used ARAMIS motion capture technology to see how the female foot changes with every step. We discovered that the results varied greatly between women with different foot shapes, sizes and different running styles. We saw an opportunity to create a mid-foot design specifically for the female athlete that works in harmony with the foot, supporting the arch while allowing the foot to flex naturally throughout the stride.
BEAUTY OF MOTION: THE FLOATING ARCH
PureBOOST X is a running shoe for women that is beautiful in both form and function. The first-of-its-kind floating arch provides a supportive feeling through the mid-foot while adapting to different foot sizes, shapes, and foot strikes, giving a completely adaptable experience and personalized fit. PureBOOST X accentuates the shape and curves of the female foot creating a sleek and flattering look while delivering the energy return of BOOST.