I actually bought this as a cycling base layer under my softshell. Its long body length means it has great coverage and the longer than average tee shirt sleeves keep your upper arms comfortable. Although not marketed as a cycling top I would highly recommend it as one.
Pretty tight and a bit of a squeeze to get on initially, it really is comfortable. Very good quality top and only wish I'd bought another couple as I got a great price for it in the sale. Would definitely recommend.
The material is very comfortable and gives a snug all round fit. I usually wear a size XL in T-Shirts and I ordered this in a 3XL 2nd time around. If you like the fit to have a tighter feel all round or would usually wear it as a base layer a 2XL would benefit. The only negative point I have is the end of the sleeves stop right on the elbow joint and I would have preferred them to be a little shorter for maximum comfort.
As with other Techfit wear, it feels good and serves the intended purpose. Your website said 'Shock Red', but I think the shock is that it's more pink in colour. Nevertheless, I don't feel emasculated when wearing it!
Ran in this shirt in 90' and it really did keep me cooler, as cool as you can be running in 90'+ heat. I was skeptical because the color, however it worked, great compression too. Would like to see a long sleeve in white to protect me from the sun. Great shirt!