ADIDAS ORIGINALS X DEF JAM

Def Jam. The two words have been synonymous with a culture, a style and music. Beginning in a college dormitory room 25 years ago, the founders wanted to introduce the world to new music - hip hop music. Def meant cool, hip, stylish and Def Jam made the music that went with that attitude. That was the beginning.

The second coming of Def Jam began with acts like Method Man, Redman, and Young Jeezy. Def Jam is a real living thing. It still stands for cool, hip, stylish music and culture.

adidas has been there from the beginning as the brand of choice for many of the first acts on Def Jam and everyone that surrounded them. There has always been an unmistakable link between their music and culture and the trefoil and 3 stripes. Now adidas is officially collaborating on a collection of footwear and apparel, bringing to life our linked DNA.

DEF JAM + adidas ORIGINALS = the ultimate swagger.