Privacy policy


Information we collect from visitors

The Companies in the adidas Group (together ‘adidas’, "we" and "us") respect the privacy of the visitors to the adidas.com website and the local websites connected with it, and take great care to protect your information.. This privacy policy tells you what information we collect from you, how we may use it and the steps we take to ensure that it is protected.

What kind of information do we collect?

There are cases where adidas may ask you for personal information, such as your name, address, date of birth, gender, email address, etc. We do this for instance when you register for contests/promotions, respond to communication such as e-mail, and for services that require registration or subscription. If you would like to be on our mailing list, we will ask you to actively opt-in. We might also collect personal information from you about a third party, for instance if the website allows you to sent an e-postcard, in which case we need to know the name and e-mail address of the recipient. That information will only be used for the specific purpose (delivering the e-postcard) and adidas will not further contact the third party unless the third party contacts us.

We use 'cookies' to gather information about your visits to our website and enhance your experience. You can find more information on how we use cookies in the section.

When you visit our website we collect so called ‘click stream’ data (server address, domain name etc). This information can be combined with information you have provided to us (for instance by registering), which will enable us to analyze and better customize your visits

Use of Visitors’ Information

All personal information that we obtain about you will be recorded, used and protected by us in accordance with current data protection legislation and this privacy policy. We will primarily use your personal information to provide products and services to you and, for example:

To send you information/materials via e-mail or sms-messages about products, offers and news we think could interest you. This information may relate to products, offers and news of adidas and/or its licensees or carefully selected commercial partners. We only send you this if you have opted-in to receive adidas e-mails and/or sms messages. In case you do not want to receive any e-mails and/or sms messages from us anymore, or if you want to modify you personal data or want your personal data to be deleted from our database, we refer you to the 'Opt-out, delete or modify personal information' section below

To analyze visits to the website and learn about the interests of our visitors in aggregate and also on personal level to better understand your interest and need, so we can improve our products and services and deliver to you the type of content, features and promotions that you are most interested in.

Who manages Visitors’ Information

The global and local websites of adidas and the information collected, are managed and controlled by adidas AG (Adi-Dassler-Platz 1-2, 91074 Herzogenaurach, Germany. The servers that make the global and local websites of adidas available are located in the USA. If you are located outside the USA please note that the information you provide will be transferred to the USA and by submitting the information you authorize this transfer. adidas has entered into an agreement with the hosting company in the USA to provide sufficient safeguards for the protection of your data. Personal information will be handled in accordance with current data protection legislation and this Privacy Policy.

Protection of visitors’ information

In order to protect the information you provide to us by visiting our website we have implemented various security measures. Your personal information is contained behind secured networks and is only accessible by a limited number of people, who have special access rights and are required to keep the information confidential. 

Please keep in mind though that whenever you give out personal information online there is a risk that third parties may intercept and use that information. While adidas strives to protect its user's personal information and privacy, we cannot guarantee the security of any information you disclose online and you do so at your own risk.

Children’s privacy

adidas encourages parents and guardians to spend time online with their children and to participate in the activities offered with the multitude of sites the World Wide Web (WWW) offers. 

When a child tries to submit his/her registration he/she will be asked to submit the same kind of information as indicated in the above section ‘Information we collect from visitors’. Furthermore the information provided by the child and gathered (for instance through the use of cookies) during his/her visit may be used as indicated in the said above section.

adidas is committed to protect the privacy of children and has no intention of collecting personal data from children under the age of 13. If you are a child under the age of 13 and you try to submit your registration, the registration will be rejected and we will inform you that we do not accept registrations from children under 13. We encourage parents and guardians of children under 13 to regularly check and monitor their children’s use of e-mail and other activities online.

Third parties


Disclosing personal information to third parties

Other than to the companies belonging to the adidas Group for the purposes set out above, and except as described below we do not sell, trade or otherwise transfer your personal information to third parties without informing you in advance and in accordance with applicable data protection law. All members of the adidas Group value the privacy and protection of your personal information and have similar privacy policies in place. Your data may be transferred to web site hosting partners and other parties who assist us in designing and operating the website, executing services (for instance prize fulfillment) or help us analyze collected data. These parties will only use your data for the purpose of carrying out the work as indicated and will be required to keep the information confidential. We will also release personal data if such is required by law.

Links to Third Parties

For your convenience and to improve the usage of the website we insert links to third parties, for which this privacy policy does not apply. These links take you outside our service and off the adidas site and are beyond our control. This includes links from partners that may use adidas' logos as part of a co-branding agreement. The sites you can link to have their own separate privacy policy and although we seek to protect the integrity of our site, adidas is not responsible and cannot be held liable for the content and activities of these sites. Your visit/access to these sites is therefore entirely at your own risk. Please note that these other sites may send their own cookies to users, collect data or solicit personal information

Use of cookies

A cookie is a small string of information that the website that you visit transfers to your computer for identification purposes. Cookies can be used to follow your activity on the website and that information helps us to understand your preferences and improve your website experience. Cookies are also used to remember for instance your user name and password.

You can turn off all cookies, in case you prefer not to receive them. You can also have your computer warn you whenever cookies are being used. For both options you have to adjust your browser settings (like internet explorer). There are also software products available that can manage cookies for you. Please be aware though that when you have set your computer to reject cookies, it can limit the functionality of the website you visit and it’s possible then that you do not have access to some of the features on the website. 

Opt-out, delete or modify personal information

You may cancel your registration at any time, and you can choose to opt-out of receiving any e-mails and/or sms messages from adidas. Additionally you can choose to have all your personal information deleted from our database. 

If you want to opt-out, delete or modify your personal information, please visit the registration page. We encourage you promptly to update your personal information if it changes. 

Changes to the policy and how to contact us


Changes to the policy

We may from time to time need to amend this policy, due to changes in regulations and to keep up with new developments and possibilities on the internet. We therefore reserve the right at our discretion to make these changes and ask you to check this page periodically, as you are bound by these changes when visiting our website.

The local adidas websites, accessible through the adidas.com site have similar privacy policies in place, but there could be some differences due to local regulations. We therefore encourage you to read the privacy policy of each adidas site you visit.

How you can contact us

If you have any questions or comments relating to our website and/or the privacy policy, please write to us: adidas AG, Adi-Dassler-Str. 1-2, 91074 Herzogenaurach, Germany

Your consent

By using the adidas websites you signify that you agree to the terms of this Privacy Policy as well as to our Terms and Conditions. If you do not agree with the terms of our Privacy Policy and our Terms and Conditions please do not provide us with personal information and leave this website.

Online policy

The Privacy Policy does not extend to anything that is inherent in the operation of the internet, and therefore beyond adidas' control, and is not to be applied in any manner contrary to applicable law or governmental regulation. This online privacy policy only applies to information collected through our website and not to information collected offline.