Training
  • Located in Rabat, the new brand store commands a huge floor space of 500 sqm

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adidas, one of the global leaders in the sporting goods industry, opened its largest brand store in Africa in partnership with Planet Sport as part of an aggressive expansion plan in Morocco and Africa. Located in Rabat at Square Boulevard Fal Ould Ommeir and street Abou Bakr Seddik - Agdal - Rabat, the new brand store has been months in the making and commands a floor space of 500 square meters. Housing both adidas’ Performance and Originals ranges, it will ensure the capital’s passionate sports fans and street-style lovers get the right products to perform in - and look - their best.
adidas currently has more than 50 stores across Africa, with three being in Morocco. Since 2010, adidas and Planet Sport have been strategic partners and together they plan to collaborate further to open more stores in the coming years.
The new miCoach X_CELL will help you make the rise from good to great. It measures your explosiveness when making those short sharp cuts, those huge hanging jumps and your overall 'Hustle score' during a game. Out-jump your opponent. Burst through the gain line. Go all in. Every time.
With the SPEED_CELL, you can track your performance on the field of play like never before. Capture your top speed, distance, intensity and number of sprints so you can study your game, train smarter and improve. You used to think you were fast. Now you know for certain.
Sync your stats with the multi-sport app and watch it get to work. It analyses your game and tells you where you need to improve. Then gives you a training programme designed just for you, so weaknesses are temporary and strengths are forever.
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The most exciting thing to happen to the web this year? We certainly think so…Say hello to #mygirls zine, a space run for girls by girls, where what’s happening with adidas girls right now is front and center. What you see and read here is straight from the source: real stories and authentic style, not to mention a completely new and interactive way to shop exclusive adidas gear online.This month, #mygirls features some of the world’s most inspiring young women - like Baraha, a must-be-seen-to-believe 19-year-old member of Jordan’s national women’s boxing team, and a Nigerian football player named Azizat who runs the show, on and off the field. Read their stories and watch them in action – then join the conversation about what inspires you to live, dress and play with passion.
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