• Located in Rabat, the new brand store commands a huge floor space of 500 sqm

adidas, one of the global leaders in the sporting goods industry, opened its largest brand store in Africa in partnership with Planet Sport as part of an aggressive expansion plan in Morocco and Africa. Located in Rabat at Square Boulevard Fal Ould Ommeir and street Abou Bakr Seddik - Agdal - Rabat, the new brand store has been months in the making and commands a floor space of 500 square meters. Housing both adidas’ Performance and Originals ranges, it will ensure the capital’s passionate sports fans and street-style lovers get the right products to perform in - and look - their best.
adidas currently has more than 50 stores across Africa, with three being in Morocco. Since 2010, adidas and Planet Sport have been strategic partners and together they plan to collaborate further to open more stores in the coming years.
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