Little Performers
Off to a great start
As a parent, your child’s health comes second to none. It is for us, too. At adidas, we are committed to the lifelong care of your little ones’ feet – from crawling, walking, jumping and running to fulfilling their biggest dreams.
The first step to healthy feet
We count on our feet to carry us throughout our lives. So proper development is essential. While going barefoot is best, it’s rarely possible in today’s environment. And finding the correct shoes for your child’s various development stages can be a difficult task. Did you know that 70 % of foot problems come from wearing the wrong shoes? And the majority is already caused during childhood? So it is important to make your child’s first steps healthy ones.
  • Located in Rabat, the new brand store commands a huge floor space of 500 sqm

adidas, one of the global leaders in the sporting goods industry, opened its largest brand store in Africa in partnership with Planet Sport as part of an aggressive expansion plan in Morocco and Africa. Located in Rabat at Square Boulevard Fal Ould Ommeir and street Abou Bakr Seddik - Agdal - Rabat, the new brand store has been months in the making and commands a floor space of 500 square meters. Housing both adidas’ Performance and Originals ranges, it will ensure the capital’s passionate sports fans and street-style lovers get the right products to perform in - and look - their best.
adidas currently has more than 50 stores across Africa, with three being in Morocco. Since 2010, adidas and Planet Sport have been strategic partners and together they plan to collaborate further to open more stores in the coming years.
This November, adidas Originals takes over Dubai!
Paying tribute to the masters of collision and originality, Run DMC and one of the newest maestros in the music industry, A-Trak, we are hosting an event to “Unite All Originals” on Friday, 8 November 2013 at Media One Hotel, Dubai Media City.
From graffiti to live music, skateboarding to art and fashion to street culture, we have a wild line-up of international and local artists:
And much more!
Date Friday, November 8th 2013
LocationP6 and P7, Media One Hotel, Dubai Media City
TimingsAll Ages – 1:00 – 5:00 pmOver 21 only – 6:00 pm – 2:00 am
Dress Code & AdmissionWear adidas Originals for FREE entry all nightFREE for all before 8pm, AED 100 AFTER
Join NowIf you’re below 21 years old, click hereAbove 21 years old, click here
See you there!

Mr Mr and Raxon joined forces in 2006 to create a signature house music sound for Dubai. Seven years later, they have an eponymous international label with world-renowned DJs contributing to their growing list of tracks and EPs. 50% Egyptian and 50% Br

Meet Undenk, one of the most original street art collectives in the world.

Everyone knows Berlin has more street art than pretty much any other city in the world, so meet Undenk, one of the groups at the scene's forefront. Its ten members are putting up some of of the most forward-thinking work around.

In Part 1, we go to Berlin to catch up with three of Undenk's core members - Matthias Povel, and Lukas and Paul Kampfmann. We chat with Berlin street dons Pisa 73 and Christian Rothenhagen to learn how Undenk are perceived by their contemporaries.
Coming from the always excellent Hyperdub label family, London's Cooly G has emerged as one of the UK's most exciting producer/performers, thanks to her recently released album Playin' Me.

We catch up with her in her home with her kids, on stage and on the soccer pitch, where Cooly once made herliving as semi pro footballer for the Tooting and Mitcham Ladies FC.

Promoter and dance music expert Gamall Awad and Rinse FM DJ and producer Scratcha DVA chime in as well.
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