adidas reveal Yohji Yamamoto adizero f50
Fashion meets football with limited edition boot
inspired by Japanese culture
adidas have teamed up with award-winning Japanese fashion designer Yohji Yamamoto, the man behind the adidas Y-3 fashion brand, to launch the limited edition Yohji Yamamoto adizero f50 boot.
The collaboration between adidas and the well-known designer marks the latest in a line of special edition football boots, following on from the successful release of the White Copa Mundial and “Enlightened” reflective football boots in recent weeks.
Only 2,000 pairs of the visually striking f50s will be available globally, with just 25 of those pairs making their way to the UAE. The limited edition Yohji Yamamoto adizero f50 boots will only be available at the adidas performance store in Mall of the Emirates as of Monday October 28th giving football enthusiasts in the region a chance to be one of the elite few to own a pair.
The front of the boot displays a pair of imperial lion-dogs who, in ancient times, guarded the emperors of Japan who used to live on sacred ground. This traditional design has been placed in the context of Japan’s modern sci-fi culture creating a spiritual connection between the past and the future. The result is an unexpected design that draws inspiration from the fashion world in order to make a bold statement on the football field.
Yohji Yamamoto explained: “My inspiration is a mixture of ancient traditions and modern sci-fi from Japanese culture… I hope the inspiration of the boot harmonises the players and gives them extra confidence to express themselves without any fear. People should feel free to express themselves. Just follow your own instinct.”
The Yamamoto f50 uses the same technology as the current adizero f50 range and enables players to be faster than ever before. Precision engineering has played an integral role in every aspect of the boot design and at only 165g is one of the lightest shoes on the market.
The Yohji Yamamoto adizero f50 is available from Monday 28th October for purchase at the adidas performance store in Mall of the Emirates. Get directions to the Mall of the Emirates here.
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