Mr Mr and Raxon joined forces in 2006 to create a signature house music sound for Dubai. Seven years later, they have an eponymous international label with world-renowned DJs contributing to their growing list of tracks and EPs. 50% Egyptian and 50% British, these house music auteurs pride themselves on adding the vital ingredient to your weekend. Aficionados of the three stripes for longer than they can remember, audio tonic is 100% original.
The London-born, Dubai-based duo have been in the business of making people dance for more than 10 years. Their brand of Chicago-house has garnered the attention of international record labels and artists, including Roger Sanchez, DJ Sneak and most recently Pacha. In Dubai, they are best known for their residencies at the Atlantis hotel and bringing the house down at the famous Sandance festivals. Smokingroove are fresh as ****, with their brand new adidas and fresh gazelles. They are 100% original.
"Hollaphonic can be described as nothing other than a glorious meeting of musical minds, drawing influence from a vast array of genres. The duo was formed in 2012 when Dubai-based heavyweights Greg Stainer and Olly Wood joined forces, which was a first for the regional music scene. They are officially the first-ever dance music duo to be signed to a major record label in the Middle East.
Hollaphonic’s lyrical styles, their unabashed love for basslines and a penchant for the trefoil makes them 100% original."
"When art and skateboarding collided at the Tashkeel Gallery in Nad Al Sheba, the Middle East’s first skateable art structure was born. The rad kids at Skate Biladi push their limits on the calligraphy ramp as well as their newly created ‘Canopi Bowl’ while merging the worlds of skateboarding and art in a way that has never been done in the Middle East.
Armed with their boards, a fearless attitude and gear inspired by the Gonz, Silas and Busenitz, Skate Biladi is 100% original."
"Graffiti lovers on a mission to create art and push the boundaries of perception, Steffi and Sya One have firmly established themselves on the creative map with their spray cans. From commissioned pieces to a 48 square meter wall in their house, these artists find inspiration in everything they see and then turn it into a living, breathing piece of art that pays homage to the culture of the streets.
Their love for graffiti, art and a passion for the trefoil makes Sya & Bow 100% original."
Before the rise of posh clubs, the concept of swag or the fancy cars, two teenagers decided to take their love for hip-hop to the bext level. Two decades later, Dany Neville and Rone Jaxx still at it - making beats, carving out rhymes and creating a solid foundation for local urban music in the UAE.
Their love for the three-stripes and their impact on local music in the Middle East make Dany and Rone 100% original.
"Malikah, the queen of Arabic hip-hop, came onto the fray with a voice that couldn't be stopped. Stunning audiences throughout the arab world with her hard-hitting Arabic rhymes, she was the first female Arab MC to top the charts and continues to inspire her audiences with her raw and relentless energy.
Her love for the three-stripes and the impact she has had on local music in the Middle East makes Malikah 100% original."