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Biggest Brand Store Unveiled in Africa

  • Located in Rabat, the new brand store commands a huge floor space of 500 sqm

adidas, one of the global leaders in the sporting goods industry, opened its largest brand store in Africa in partnership with Planet Sport as part of an aggressive expansion plan in Morocco and Africa. Located in Rabat at Square Boulevard Fal Ould Ommeir and street Abou Bakr Seddik - Agdal - Rabat, the new brand store has been months in the making and commands a floor space of 500 square meters. Housing both adidas’ Performance and Originals ranges, it will ensure the capital’s passionate sports fans and street-style lovers get the right products to perform in - and look - their best.

adidas currently has more than 50 stores across Africa, with three being in Morocco. Since 2010, adidas and Planet Sport have been strategic partners and together they plan to collaborate further to open more stores in the coming years.
Imad Ghazal, General Manager, adidas North Africa, commented:
“The Rabat store opening is the first in a series of exciting new stores we have in the pipeline in Morocco. We want to increase our coverage by the end of 2015 with partners like Planet Sport that have a well-establish network and represent the ideal partner to help elevate our brand in the region.

Our priority is to be closer to our consumers, giving them better access to our brand and we are developing our expansion strategy accordingly. Our key focus is on North Africa until the end of 2015 and after that we will look to expand to the east and west.”

Jad Chouman, Brand Director Middle East and North Africa, adidas added: “Innovation is at the core of the adidas brand and it extends beyond our products to our stores. We want our consumers to enjoy the adidas experience no matter where they are in the world and the new store in Rabat is no exception. We are proud to be opening our largest store on the continent because it allows us the opportunity to provide our consumers with a complete brand experience. Our unique product portfolio spans from cutting-edge apparel and footwear for professional athletes, to street-style inspired fashion with our Originals collections. We look forward to welcoming fans from Rabat and the rest of the country into our new store.”

The newly opened Rabat brand store will give customers the best of sports and lifestyle apparel and footwear. The guiding principle of the adidas Sports Performance brand is to make athletes better by making them faster, stronger, and smarter with collections from the signature Team Messi apparel and the revolutionary Boost running shoe to the official Wydad Athletic Club apparel range. The Originals brand is the authentic, iconic, and classic street style label and features collections inspired by music, art and street culture.

The store will showcase the Fall/Winter 2013 collection with a special focus on Football and Originals. For store details and directions, visit http://www.adidas.com/middle-east/storefinder/