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New Real Madrid adidas home jersey for 2013 / 2014 season

Real Passion. Real Madrid.

New Real Madrid adidas home jersey for 2013 / 2014 season lands in adidas stores across the UAE.

Former Real Madrid ‘Galáctico’, Michel Salgado, amongst the first to get his hands on the new shirt

Dubai, 12 June 2013 – adidas and Real Madrid are proud to present the official home jersey for the season 2013/14. Real Madrid fans will be able to find the new home kit that their idols will wear this season in official adidas stores across the United Arab Emirates.

Real Madrid is a genuine feeling. Is the real passion for football, for victory, for our history, for the white that makes us different, authentic. There are many ways to feel passion for football, but none that can compare with supporting Real Madrid.
Real Passion. Real Madrid.

The iconic white adidas shirt to be worn at the Santiago Bernabéu Stadium by world-class adidas players such by Xabi Alonso, Alarvo Arbeloa and Karim Benzema features the ‘Fly Emirates’ logo for the very first time, adding to the special connection between UAE fans and their beloved club. The newly introduced kit follows a five year shirt sponsorship agreement between the UAE-based airline and one of the world’s most successful football clubs.

Amongst the very first to get his hands on the official home jersey in the UAE, was former Real Madrid hero, adidas ambassador and Dubai resident Michel Salgado. A member of the famous ‘Galáctico’ side with 371 appearances for Real and more than 50 appearances for the Spanish national team, the former right back was keen to show the latest kit to his young sons, Miguel (eight years old) and Alán (three years old) who accompanied him to the adidas store.

“I was with Real Madrid for 10 years, so it was a very important part of my life and one I enjoy sharing with my family. The club remains close to my heart. Everywhere I go in the UAE people ask me about Real which is great. There is so much love for the club and so many fans here. I share their passion for the club and I hope to see all the fans in the UAE proudly wearing the new adidas kit when the team play next season. The Salgado family are all in for Real.”

To design the home Real Madrid jersey presented, adidas wanted to go a step further in innovation and product design. The highlight details for the first time are in orange, completely new hue for the Club. It will be present on the side panels, collar and sleeves. And it's in these two pieces which also combines with a black lead, leading for the first time three colour elements in the design of the shirt: collar and cuffs in white, orange and grey.

Also struck by the front panel as a differential against previous collections, presents a pattern of horizontal block building, giving the shirt a different texture and very attractive depending on how the light given.

Finally, a high density prints with the words "REAL MADRID" crown on the back of the neck, showing the white club membership from all angles.

The shirt has been made with Climacool ™ technology. This technology, adidas exclusive, helps the athlete to control body temperature and perspiration by using these technical fabrics.


For further information please contact:
Sameena Ibrahim
PR Manager
adidas Emerging Markets
Tel: +9714-2068000

About adidas Football:

adidas is the global leader in football. It is the official sponsor of the most important football tournaments in the world, such as the FIFA World Cup, the FIFA Confederations Cup, the UEFA Champions League, the UEFA Europa League and the UEFA European Championships. adidas also sponsors some of the world’s top clubs including Real Madrid, FC Bayern Munich, AC Milan, Flamengo and Chelsea. Some of the world’s best players are also on the adidas roster with world class individuals such as Leo Messi, David Beckham, Dani Alves, Kaka, Steven Gerrard, Karim Benzema and Bastian Schweinstegier all sponsored by the German brand.