football
ADIDAS GOES ALL IN FOR FOOTBALL FANS WITH LAUNCH OF VIRTUAL STADIUM – ‘all in arena’ launches exclusively for MENA market – – Fans unite to experience 2014 FIFA World Cup Brazil in real time, marking the first brand platform of its kind in the region–
Hot on the heels of the launch of adidas’all in or nothingWorld Cup campaign, the world’s leading football brand is continuing its commitment to providing an unrivalled tournament experience to sports fans across the region with the launch of the adidas‘all in arena’. The virtual stadium will unite fans via Twitter, connecting them in real time for all World Cup matches.
Launching exclusively for the MENA region, adidas promises to take fans closer to the action and the glory than ever before by giving them a taste of a World Cup stadium atmosphere accessible on their fingertips – either through their PC, tablet or mobile.
  • Located in Rabat, the new brand store commands a huge floor space of 500 sqm

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adidas, one of the global leaders in the sporting goods industry, opened its largest brand store in Africa in partnership with Planet Sport as part of an aggressive expansion plan in Morocco and Africa. Located in Rabat at Square Boulevard Fal Ould Ommeir and street Abou Bakr Seddik - Agdal - Rabat, the new brand store has been months in the making and commands a floor space of 500 square meters. Housing both adidas’ Performance and Originals ranges, it will ensure the capital’s passionate sports fans and street-style lovers get the right products to perform in - and look - their best.
adidas currently has more than 50 stores across Africa, with three being in Morocco. Since 2010, adidas and Planet Sport have been strategic partners and together they plan to collaborate further to open more stores in the coming years.
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adidas reveal Yohji Yamamoto adizero f50
Fashion meets football with limited edition boot inspired by Japanese culture
adidas have teamed up with award-winning Japanese fashion designer Yohji Yamamoto, the man behind the adidas Y-3 fashion brand, to launch the limited edition Yohji Yamamoto adizero f50 boot.
The collaboration between adidas and the well-known designer marks the latest in a line of special edition football boots, following on from the successful release of the White Copa Mundial and “Enlightened” reflective football boots in recent weeks.
Only 2,000 pairs of the visually striking f50s will be available globally, with just 25 of those pairs making their way to the UAE. The limited edition Yohji Yamamoto adizero f50 boots will only be available at the adidas performance store in Mall of the Emirates as of Monday October 28th giving football enthusiasts in the region a chance to be one of the elite few to own a pair.
The new miCoach X_CELL will help you make the rise from good to great. It measures your explosiveness when making those short sharp cuts, those huge hanging jumps and your overall 'Hustle score' during a game. Out-jump your opponent. Burst through the gain line. Go all in. Every time.
With the SPEED_CELL, you can track your performance on the field of play like never before. Capture your top speed, distance, intensity and number of sprints so you can study your game, train smarter and improve. You used to think you were fast. Now you know for certain.
Sync your stats with the multi-sport app and watch it get to work. It analyses your game and tells you where you need to improve. Then gives you a training programme designed just for you, so weaknesses are temporary and strengths are forever.

adidas proudly unveiled a new all-star line-up of international football ambassadors for the UAE Arabian Gulf League’s 2013-2014 season featuring Al Jazira’s Khamis Esmail, Al Wahda’s Sebastian Tagliabue, and Al Ahil Club’s ‘Grafite.’ The world-class t

“It’s a great feeling to be part of the adidas family and a brand that wants to win just as much as I do. To be featured alongside players like Teghali and Grafite is hugely exciting and a real honour.”- Khamis Esmail
  • Messi and adidas reveal the latest adizero f50 Messi football boot

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HUNDREDS OF THOUSANDS OF FANS ACROSS MIDDLE EAST JOIN TEAM MESSI Leo Messi and adidas unveil latest adizero f50 Messi boot at ‘The New Speed of Light’
Football loving fans throughout the Middle East have been showing their love for Leo Messi by signing up to ‘Team Messi’ on Facebook and twitter in their hundreds of thousands as Messi and adidas reveal the latest adizero f50 Messi football boot.
The admiration for the Argentine genius and the way he plays the game has been a global phenomenon transcending the world, particularly across the Middle East region where more than 210,000 Messi fans have become part of Team Messi on Facebook. With Team Messi at Facebook.com/teammessi and on twitter@TeamMessi,adidas is enabling all fans to get even closer to their hero and the world’s best player as well as encouraging the next generation of footballers to play the Messi way.
Real Passion. Real Madrid.
New Real Madrid adidas home jersey for 2013 / 2014 season lands in adidas stores across the UAE.
Former Real Madrid ‘Galáctico’, Michel Salgado, amongst the first to get his hands on the new shirt

Dubai, 12 June 2013 – adidas and Real Madrid are proud to present the official home jersey for the season 2013/14. Real Madrid fans will be able to find the new home kit that their idols will wear this season in official adidas stores across the United Arab Emirates.
Real Madrid is a genuine feeling. Is the real passion for football, for victory, for our history, for the white that makes us different, authentic. There are many ways to feel passion for football, but none that can compare with supporting Real Madrid.
Spend a day with two British artists who think childhood should never end. She's a little bit of an artistic wunderkind and he's a little bit of a brit-pop, hip-hop musical genius. Together they are Rosie Bones and Mr.Hudson of the British band "BIGkids", using their love for music and knack for visual eye candy to rocket into your living room with their new video "Heart Sing" off their new album "Never Grow Up", now available for pre-order.
Reaching UEFA Champions League level means the right training with the right gear.
The adizero f50 is the lightest boot on the planet. Light makes fast, so players like Messi are now faster on and off the ball than ever before. Feet and mind work with lightening quickness, change in direction happens in an instant. Need speed? Use adizero f50 to quicken your game and leave the competition behind.
miCoach has teamed up with coach of champions, José Mourinho, to help take serious young talent further. The 2012/2013 Season Training Program devised in collaboration with José Mourinho uses the same exercises and programs followed by top UEFA Champions League players. Working alongside the UEFA Champions League season itself, each phase of the plan builds on the last to achieve one final objective: taking your game to the ultimate level.
Join José Mourinho and the UEFA Champions League training group at http://micoach.com/uclgroup
Hitting UEFA champions league level is all about the right training combined with the right gear.
For Xavi and many top players, that means one boot – the adidas Predator Lethal Zones. The adidas Predator Lethal Zones offers unprecedented precision for perfect ball control. First touch, dribble, pass, drive, sweet spot – 5 Lethal Zones that make this boot the deadliest weapon on the pitch. When 90 minutes can mean only 90 seconds on the ball, be deadly and make each touch count with the new adidas Predator Lethal Zones.
miCoach has teamed up with coach of champions, José Mourinho, to help take serious young talent further. The 2012/2013 Season Training Program devised in collaboration with José Mourinho uses the same exercises and programs followed by top UEFA Champions League players. Working alongside the UEFA Champions League season itself, each phase of the plan builds on the last to achieve one final objective: taking your game to the ultimate level.
Join José Mourinho and the UEFA Champions League training group at http://micoach.com/uclgroup
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