Bigger in Abu Dhabi
adidas opens re-launched store at Abu Dhabi Mall
adidas celebrates - bigger, better, bolder Abu Dhabi store
UAE, Dubai – 4th August 2013 – adidas, global leader in the sporting goods industry, today announced the re-opening of its brand store in Abu Dhabi Mall. With the shop floor almost doubling in size from 2080 sqft to 4042 sqft, adidas has expanded and enhanced the store’s offering ensuring Abu Dhabi’s passionate sports fans and brand-conscious get the right products to perform at, and look, their best.
adidas currently has more than 150 stores across the region of which 85 are brand stores and 65 concept stores. Within the UAE, there are 14 brand stores and two Originals concept stores.
The newly renovated Abu Dhabi brand store will give customers the best of sports and lifestyle apparel with both Performance and Originals brands available. The guiding principle of the adidas Sports Performance brand is to make athletes better by making them faster, stronger, and smarter with collections from the signature Team Messi apparel and the revolutionary Boost running shoe to the energy retaining Nitrocharge football boot. Celebrating originality, the Originals brand is the authentic, iconic, and classic street style label and features collections inspired by some of the world’s leading designers in street fashion, including Jeremy Scott.
Retail Director at adidas Middle East and North Africa, Ssiddharth Jham comments: “The store refit and expansion comes off the back of an increase in consumer demand for both Originals and Performance brands in Abu Dhabi, so we are thrilled to be reopening the adidas Abu Dhabi Mall brand store to our customers. Innovation is at the core of all adidas products, and that extends to our stores as well. We have revamped and restructured the store to provide customers with a unique product portfolio spanning from apparel and footwear for professional athletes, to premium fashion and street-wear through our Originals collections.
The store will showcase the upcoming Fall/Winter 2013 collection with a special focus on the adidas Porsche Design collection as well as a designated kid’s corner with unique creations from internationally acclaimed designers.