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ALL ORIGINALS REPRESENT

From Brooklyn to Tokyo, from Rio to Paris, we're celebrating crews that set the world on fire with their originality and style.

Those gangs of friends that share the same passions, ambitions and dreams, the ones that represent for all the world to see. Because we all have individual style and swag, but when we get together, we represent something much more powerful, we represent our crews.


Check out this fresh new spot and see how Nicki Minaj, Jeremy Scott, Big Sean, Sky Ferreira, 2NE1, Kids These Days, DJ Mo Beatz, Atiba Jefferson, and D Rose get down and represent their crews.