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The game revolutionised

The days of long-distance, gut-wrenching, sick inducing training sessions are long gone as we land the miCoach Elite System, the most advanced player performance innovation, in the US ahead of its roll-out across Major League Soccer in 2013.

Combining cutting edge technology and science, the miCoach Elite System is the most comprehensive and technically advanced system to help players play fast, stay strong and sharpen their game. By measuring every move, heartbeat and step and relaying that data to a coach on the touch line in less than a second, the technology enables a better understanding of the physical and physiological impact on the team, or any individual, during a game or training session.

Simply by monitoring his iPad, a coach can now fully understand the physical impact on the body, including work rate, stamina, speed, distance, performance efficiency and, for the first time, power of every player, in every position.

From influencing in-game managerial decisions, such as substitutions and team tactics, to analyzing trends to prevent overtraining and risk of injury, the technology will help maintain optimum levels of player performance week in, week out throughout the season.

“Once again we are revolutionizing the game of soccer with the new micoach technology for elite teams,” said adidas Group CEO Herbert Hainer. “As the paths of sports and technology continue to converge, it is our ambition to bring cutting-edge innovations to teams and leagues worldwide. As the pioneers of smart soccer, we are proud to partner with Major League Soccer to debut our latest innovation at the MLS All-Star Game and then across the league in 2013.”

The micoach Elite System includes a small data cell that fits into a player’s base layer in a protective pocket on the back between the shoulder blades. Connected by a series of electrodes and sensors woven into the fabric of the base layer, the cell wirelessly transmits more than 200 data records per second from each player to a central computer and then is displayed in a series of simplified insights and results on the coach’s tablet. At the touch of his fingertips, a coach can monitor the work load of an individual player, compare one athlete with another or view the whole team to gain a complete picture of the 90-minute game.

MLS will debut the new adidas micoach technology on-field for the first time during the AT&T MLS All-Star Game on July 25 in Philadelphia, when the best of Major League Soccer take on UEFA Champions League winner Chelsea Football Club, before being rolled out across all 19-MLS Clubs in next year.

“On-field data tracking is one of the most important elements coaches and trainers use to prepare their teams,” said Paul Gaudio, vice president of adidas interactive. “Teams are constantly looking for a competitive edge and the micoach Elite System is a real-time performance monitoring solution for the best teams in the world.”

Gaudio continued, “With years of research, innovation and development behind it, the micoach Elite System allows coaches and trainers to make informed strategic decisions to maintain collective peak physical performance on the field.”

For more information about the system, please contact Per Hansen, adidas Sales Manager Team Sports on Per.Hansen@adidas.com