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Get the keys to our Hood

For the first time in footwear history, we've created an online experience triggered by our exclusive collection of sneakers, the adidas Originals AR Game Pack. Using AR technology combined with your computer, the adidas Neighborhood will come to life, unlocking the streets where originality lives. Friends of adidas like R&B sensation Ryan Leslie, pro skater Tim O' Connor and the lovely Ciara will be there to lead the way where exciting challenges, content, and fun surprises await you around every corner. The sneaker is the key, so get yours and get your game on.

Experience Now

Cool, Strong, Better.

Experience the new Core Performance collection and get customised exercises and advice to take to the gym with you.

Check out adidas Training

Style Essentials

Style Essentials, the fresh sport-inspired label made accessible for style-adopting youth.

Go to the site

What Inspires You?

Experience the new Core Performance collection and take a peek inside My Style to create your own workout style.

Check out adidas Women

adidas.TV broadcasting now

Check out and share the latest videos from adidas at adidas.TV

Experience now

adiSTAR Salvation

better fit. better feel. adiSTAR Salvation is built for a woman’s foot; narrower in the back, wider in the front. Feels so good, you’ll want to run more.

Go to adidas Running

Fly Higher

The ultra light TS Supernatural with Puremotion adapts to your first step making you one step quicker. Fly higher for your Brotherhood – see it now.

Go to adidas Basketball

adidas Better Place

Products both good for you, and good for the Earth. Sustainable Performance.

Go to Better Place site

NBA All-Star 2010

Never before seen Dwight Howard video. Watch as he gets faster, stronger and lighter for All-Star Weekend. The more you watch and share, the more you’ll see. Go now.

Go to adidas Basketball

Tennis

2010 Tennis Season Kicks-Off Down Under with the Australian Open! Check out this year’s latest outfits.

Go to adidas Tennis

adidas Originals x Star Wars

The GALACTIC EMPIRE has found an unlikely ally in adidas Originals. Click here to find out exactly what they have in store for the world... and you.

Experience the Application

The Golden Gonz

Mark Gonzales is the godfather of street skating.

Check him out

FEDERATION JERSEYS

EVERY TEAM NEEDS A SHIRT WITH A STORY. SEE THE NEW OFFICIAL FOOTBALL FEDERATION JERSEYS

Beckham and Garnett kick it!

It's basketball meets footie, or soccer as they say in the States. See David Beckham and Kevin Garnett celebrate originality by putting a twist on their two favourite sports.

Go to adidas Originals

Originals by Originals

Personal collections. Innovative style. Groundbreaking fashion. Originals by Originals is the sum of all three, a pure celebration of Originality in footwear and apparel by 3 leading industry voices: Jeremy Scott, Kazuki and Beckham & Bond.

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adidas by Stella McCartney

The latest collaboration between adidas and Stella McCartney

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