With London 2012 in full swing, some athletes have already begun to look forward to Rio 2016. As the Rowing draws to a close, we've brought together one British and one Brazilian designer to collaborate on customizing a pair of red adiPower Rowing shoes to celebrate the events. One shoe for London and one for Rio. It's another episode in a series of red performance shoes customized with moments from the games. All in. All 2012.
You pick the moment, we customize, you win the shoes. Tell us your most 'all in' moment from the games to win a unique pair of 2012 footwear here: http://a.did.as/Mcu2x6