Girls from across the globe have been busy getting creative for our White Space Project. We’ve been working with superstar creative ladies to make the world that little bit more awesome… and the results are beginning to bear fruit!
So far we’ve had a number of exciting events in honor of the project. The first one in Soho, New York kicked off in true style! We invited pretty much the whole city along to get inspired by eyewear designers Coco & Breezy. They took in the brand new sounds of Yuna Zarai as the evening begun with a classy vibe!
Things really got crazy when Coco & Breezy rocked out a load of white adidas Originals t-shirts. The crowd used these as blank canvases on which to make their very own tees - Coco & Breezy helped girls in the crowd with their expert styling tips.
Meanwhile Florencia, student, art lover and singer of pop band Lava Lava Love, was the lucky one to take over Italy’s White Space Project.
Her event was a workshop focused on sharing the story of her band’s rise to fame and how they’ve gained popularity through the support of social media networks. In a heartbeat Florencia shared her time between daily university lectures and TV performances – we bet she had a few tales to tell!
You can see how the events so far have unfolded, and what else is going on round the world in the White Space Project, by checking our tumblr at www.adidas.com/wsp , or looking for the #WSP hashtag on Instagram!
And stay tuned for more event re-caps – we’ll let you know how things went down in Germany, Brazil and Greece next!