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NEO Splashes into Spring

An amazing crew, a fun group of models, and an unseasonably sunny day in the Pacific Northwest provided all the entertainment we would need for shooting the 2013 NEO Spring Collection.

As the shoot began, rather than running through the typical fashion poses one might expect from an apparel brand shoot, our models were encouraged to be in the moment, to act as they would normally, and truly take to heart NEO’s call to live their style. And live it they did—a splash-filled romp in a downtown fountain, a makeshift skate park, and a spur-of-the-moment concert venue were just a few of the highlights from our day.

The NEO Spring Collection shoot, featuring the iconic Ira Keller Fountain and scenic Pettygrove Park, was produced by Portland’s own Kamp Grizzly and photographed by Jake Stangel. Shooting in Portland was a great opportunity to explore the city in ways we hadn’t previously considered.

The shoot was a great success and we learned that with a little oil on your chain, the company of a few great friends, and an uninhibited sense of adventure, you can take an otherwise ordinary day to unexpected places.