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Have you explored the adidas by Stella McCartney Fall / Winter collection yet? In addition to this season’s line, we’re pleased to announce the launch of an adidas by Stella McCartney DryDye T-shirt.
The first of its kind, this innovative DryDye technology uses no water to dye clothing.
The DryDye T-shirt fuses sustainability, performance and style, with a striking leopard print on the front. It can be layered over a number of styles from the FW’12 adidas by Stella McCartney collection.
“It’s been incredibly exciting for me to work with and have access to this amazing new technology that uses no water at all in the process,” says Stella McCartney. “The sustainable message behind it is very important to me and I hope to work with it more in the future”
50,000 adidas DryDye T-shirts have already been produced, saving a total of 1,200,000 liters of water. The resulting design is not only beautiful but an ecological breakthrough.
Shop the new adidas by Stella McCartney collection now at adidas.com/Stella, or visit your nearest adidas store!
Read more here: http://www.adidas.com/com/goallin/news/2012/08/adidas-drydye/
Don’t forget to follow the season in action on Instagram, follow @adidaswomen for updates, behind-the-scenes exclusives and style from around the world.