Introducing adidas DryDye
We have to be a whole lot smarter now and figure out the best ways to make what we need, while keeping our future in mind.
This is the adidas approach to making the world a Better Place, and this is why we teamed up with the Yeh Groupwho revolutionizedthe clothing industry with DryDye, technology that puts color into our clothes while keeping the water in the Mediterranean where it belongs.
And one of the great things about using smart technologies like DryDye is that you often kill more than one bird with one stone.
This summer, adidas is making 50,000 DryDye t-shirts with fabric from the Yeh Group –that’s 1,250,000 liters of water saved!
Going forward, adidas will be making more and more product with DryDye. The t-shirts are just the beginning!
Click here to find out more about other ways adidas is trying to make the world a Better Place
(Claims are based on a Life Cycle Assessment by DyeCoo Textile Systems BV. Percentages are based on DyeCoo machinery results compared with industry averages of best available technology over the last 7 years.)