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An amazing crew, a fun group of models, and an unseasonably sunny day in the Pacific Northwest provided all the entertainment we would need for shooting the 2013 NEO Spring Collection.
As the shoot began, rather than running through the typical fashion poses one might expect from an apparel brand shoot, our models were encouraged to be in the moment, to act as they would normally, and truly take to heart NEO’s call to live their style. And live it they did—a splash-filled romp in a downtown fountain, a makeshift skate park, and a spur-of-the-moment concert venue were just a few of the highlights from our day.
The NEO Spring Collection shoot, featuring the iconic Ira Keller Fountain and scenic Pettygrove Park, was produced by Portland’s own Kamp Grizzly and photographed by Jake Stangel.
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Got your Fall and Winter wardrobe all laid out? If not, NEO can help.
At a recent photo shoot, NEO’s latest styles starred in a series of animated gifs that bring these awesome new outfits to life. Inspired by the “things organized neatly” trend in photography, each of the gifs introduces one NEO item at a time, tidily laid out on a wooden pallet. Using lo-fi stopmotion animation, the whole color-coded outfit appears within seconds and then dances around the pallet. We organized these NEO ensembles to inspire your attire all through the holidays — with outfits for Christmas, New Year’s Eve, and Valentine’s Day.
So take a look at the stills from the shoot or head herefor the animated versions and watch the latest NEO styles come alive!
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Now that you’ve met NEO’s photographer and digital techwe’d like to introduce you to two more of the pros who helped bring our Fall and Winter 2012 shoots in Stinson Beach, California and White Wolf Canyon, Nevada to life.
Meet Anna Roth Milner and Danielle Decker. As NEO’s photo stylist, Anna is an incredibly resourceful lady, working in crazy conditions — like the blizzard in White Wolf Canyon — to make sure everything, from the set to the models’ clothes, look perfect. Danielle, NEO’s makeup artist, says she landed her gig by chance. But when she mentioned starting an imaginary modeling agency at eight-years-old (“I was cray-cray,” she said), we started to doubt that chance had anything to do with it.
In the behind-the-scenes video below, you can watch both Anna and Danielle on set and hear them talk about how they got started, what they love most about their jobs, and what you can do to become a photo stylist or makeup artist one day.
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Ever wonder what happens to NEO teens once they grow up? They never stop chasing ways to find fun wherever they go, whatever they do.
Meet Mark Oblow and Taylor Scott Dunfee, two of the pros who helped shoot the new styles of NEO’s Fall and Winter 2012 collection on location in sunny Stinson Beach, California and snowy White Wolf Canyon, Nevada. Mark, a skater-turned-photographer, snapped the pics, while Taylor, the digital technician on the shoots, organized and edited the images on his computer for maximum awesome. But even over an epic day of lighting, shooting, and digital editing, they made sure fun was always in the mix, goofing off every chance they got.
So what’s in a day’s work for Mark and Taylor? According to this behind-the-scenes video, it includes perks such as traveling around the world, working with creative people, and occasionally getting jumped by gangsters for your camera.

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After shooting NEO’s Fall styles at Stinson Beach, California, the entire crew hopped on a plane from San Francisco to Reno, planning to shoot the new collection in snowy White Wolf Canyon in the Squaw Valley. But when we got there, it was sunny and clear with snow on the ground: a perfect day for scouting locations, but none of that magical white stuff falling from the sky.
By the next morning we got the winter weather we were expecting — actually, a lot more than we were expecting. A blizzard hit and didn’t quit all day. To get to the locations we scouted the day before, the crew hitched rides on snowcats and snowmobiles. Those of us who got to drive our own snowmobiles are still smiling about it.
The non-stop snowfall and occasional avalanche warning made the shoot a challenge, but we were prepared for the worst.
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"After shooting NEO’s Fall and Winter styles at Stinson Beach, California the entire crew hopped on a plane from San Francisco to Reno, planning to shoot the new collection in snowy White Wolf Canyon in the Squaw Valley. But when we got there, it was sunny and clear with snow on the ground: a perfect day for scouting locations, but none of that magical white stuff falling from the sky.
By the next morning we got the winter weather we were expecting — actually, a lot more than we were expecting. A blizzard hit and didn’t quit all day. To get to the locations we scouted the day before, the crew hitched rides on snowcats and snowmobiles. Those of us who got to drive our own snowmobiles are still smiling about it.
The non-stop snowfall and occasional avalanche warning made the shoot a challenge, but we were prepared for the worst.
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We were lucky to get behind the scenes of the last adidas NEO Label shoot in sunny Austin, Texas. The weather was perfect for being outdoors, and adventure and fun was the running theme throughout the shoot. The models were jumping off bridges, riding motorbikes, swinging and sliding in a playground above water and lighting sparklers around the campfire. It was nothing less than a super fun shoot!
NEO Spring/Summer 2012 shoot credits: Photographers: Ryan Allan & Mark Oblow Video: Kamp Grizzly Agency: happylucky Stylist: Anna Roth Milner Art department: Jonny Fenix
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Have you ever wished you checked the weather forecast before going out and ended up too cold, wet from the rain or too hot because you wore the wrong thing? With adidas NEO Label you'll never get it wrong! The adidas NEO Weather Widget is a really cool real-time weather forecast that detects your location and gives you the tempreature and some suggestions on what to wear by some cute models! If you're too depressed by the bad weather in your own city, you can check out any other city in the world. And if you find yourself addicted to checking, you can embed it directly on your own blog or download it to your computer for no more future clothing hiccups!
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