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DIVERSITY

DIVERSITY

19/08/2009  |  Posted By: adidas

Inspire others to perform beyond their capabilities. Each player on the pitch brings something to the team – speed, technique, toughness, emotion – but the great teams find a way to unite this diversity. They elevate their team-mate’s game and push each other to be better, often at the most crucial moments. Players like Real Madrid’s Heinze, or Raul, who empower others to transcend themselves just by giving a little bit more themselves.

THE RIGHT MIX

THE RIGHT MIX

12/08/2009  |  Posted By: adidas

Aspire to become a total player to dictate the pace of the game. It’s no longer enough to excel technically, you’ve also got to dominate physically. Stronger, ...

A LEADER

A LEADER

05/08/2009  |  Posted By: adidas

A leader has the ability to motivate 11 to play as one. Through intuition and experience, he finds a way to balance the talents of 11 great players to the ...

A BAND OF BROTHERS

A BAND OF BROTHERS

29/07/2009  |  Posted By: adidas

Bring out the best in each other by understanding your team-mates’ style of play. Championships are not always won by the most talented 11, but by those 11 that ...

HEROES

HEROES

22/07/2009  |  Posted By: adidas

Great players function as touchstones to inspire and elevate the level of play. They are icons individual players and teams can measure their talent, style and ...

STYLE

STYLE

15/07/2009  |  Posted By: adidas

Create total team cohesion by defining the way you play. Whether its attack or entrench, each team must dictate the pace of play that works best for the 11 on ...

TO BE PREPARED

TO BE PREPARED

08/07/2009  |  Posted By: adidas

Establish the physical edge, fight for every loose ball, every header, every inch of the pitch. For the 90 minutes of the game, the pitch is a battlefield won ...

A 12TH MAN

A 12TH MAN

01/07/2009  |  Posted By: adidas

The 12th man is able to light up the 11 on the pitch. The fan has the power to inject confidence in his team while simultaneously striking fear in visiting ...

A LEADER IN EACH LINE

A LEADER IN EACH LINE

24/06/2009  |  Posted By: adidas

Great leaders are players who can stand guard and control the pace of the game by managing their lines and outperforming their opponents. A line’s leader serves ...

TO LIGHT UP THE GAME

TO LIGHT UP THE GAME

09/06/2009  |  Posted By: Zinedine Zidane

And change the course of play. Players like Barcelona’s Messi or Real Madrid’s Raul step forward at crucial moments and accept responsibility for their team. ...

MESSI - ROME, DAY OF THE FINALE, 11:26AM

MESSI - ROME, DAY OF THE FINALE, 11:26AM

27/05/2009  |  Posted By: adidas

On the morning of the Champion’s League final, Messi gives an interview about the big night to come. ...

A SPARK

A SPARK

22/05/2009  |  Posted By: Zinedine Zidane

It only takes a moment, a fraction of a second even, for a spark to ignite and change the course of the game. Like Zidane’s remarkable volley for Real Madrid in ...

A GAME CHANGER

A GAME CHANGER

22/05/2009  |  Posted By: Zinedine Zidane

A single touch to make a difference and win the match. Like Zinedine Zidane in the 1998 World Cup Finals, or his legendary volley in the 2002 Champions League ...

A FINALE

A FINALE

22/05/2009  |  Posted By: adidas

A finale is there for teams to measure the greatness against. A tool that enables them to identify their place amongst the greatest teams to have stormed the ...

TO PLAY AS ONE

TO PLAY AS ONE

18/05/2009  |  Posted By: Zinedine Zidane

11 talented players coming together on a pitch. The great individual players like Zidane win more than just Golden Balls; they win Champions League and World ...