Made from Chelsea

A new kit has landed

True Blue passion. True adidas knowhow. It’s the best shirt we’ve ever designed. And to launch it, we asked the Godfather of pop art, and fellow west Londoner, Sir Peter Blake, to create an epic collage that, like the kit, is made from 100% Chelsea. Explore the new strip. See the finished masterpiece on Facebook. And prove to your mates that you’re 100% Chelsea too.

Chelsea kit

Every Chelsea fan knows blue is the colour. So what’s red doing on the new shirt? Well, the colour red has played a role in the club’s history from the off.

Official Chelsea badge

In 1953, Chelsea re-launched their official club badge and for the first time featured red. By 1959, red had made its way into the kit as well, followed a year later by the shirt badge, and reappeared in various forms for decades to follow. The last time red featured on a Chelsea strip was the 1993/94 season when Chelsea had a great FA Cup run.

Chelsea pensioner

Chelsea and Pensioners go together like Super and Frank Lampard. From the earliest days of the club the red-coated war veterans were associated with the team, providing the club’s nickname between 1905 and 1952. Blues fans wore Chelsea Pensioner lapel badges as far back as the 1930s. To this day the club provide the Pensioners with free tickets to games.

Chelsea's first strip

1905. Chelsea’s first ever strip. No red on show here at all. Even the socks were black with dark blue stripes. The shirts were light ‘Eton’ blue and the shorts white. Goalies wore the same strip as outfield players back then.

Chelsea vs Moscow Dynamo

In 1945 the Soviets came to town. This epic game between Chelsea and Moscow Dynamo attracted over 100,000 people, all wanting to glimpse our war allies, the tough Army Russians, take on the boys in red. Yes, Chelsea wore red that day. And the game finished 3-3.

The badge

What a badge. It’s kissed by a superstar after a goal’s scored, adorns thousands of bedroom walls and is worn with pride by millions - from King’s Road, Chelsea to Kingston, Jamaica and Stamford Bridge to Sydney Harbour Bridge.

In the last 105 years the badge has changed five times – and each one has its own story to tell.

Red in the Chelsea badge

Blue may be the colour. But red also features in the newest of the Chelsea badges. It’s a nod to the distinctive scarlet coats worn by the Chelsea Pensioners, retired British Army personnel from Royal Hospital, Chelsea, who gave the club its first nickname.

Chelsea lion

The rampant Chelsea lion stands firm in the centre of the badge. This symbol dates back to the coat of arms of the Earl of Cadogan, used since the early 18th century.

Chelsea lion holding a crozier

The Chelsea lion holds a crozier (a Bishop’s staff) in its outstretched paws. The crozier was that of the Abbot of Westminster, whose jurisdiction extended to Chelsea.

Tudor Rose

Two more symbols feature inside the badge’s outer blue rim. Tudor Rose was also the name given to Chelsea’s first youth team in the late 1940s. The leather football signifies the beautiful game.

Chelsea Pensioner

The first widely used badge featured a Chelsea Pensioner but never actually made it onto a match shirt. The third badge lasted 33 years, and is the inspiration for the emblem used today. The current badge was launch in 2004, to coincide with the club’s centenary year.

Chelsea firsts

Every football team wear numbers on their shirts these days. But did you know Chelsea was the first to do it, back in 1928 v Swansea Town?

Over the last 105 years they’ve chalked up a load of ‘firsts’. Roll over the images to discover some of them.

Chelsea shirt numbers

First club to wear shirt numbers. And on their legendary tour of South America in 1929 this earned the team the nickname ‘Los Numerados’ or ‘The Numbered Ones’.

Flying back from a domestic game

Flying high in 1957. Chelsea were the first club to fly back from a domestic game. They had just played Newcastle United at St James’ Park and needed to get back to the Bridge for a home game.

Chelsea vs Jeunesse Hautcharage

Chelsea soundly beat Luxembourg club side, Jeunesse Hautcharage, 8-0 away, 13-0 at home in the 1971/2 UEFA Cup-Winners’ Cup to become the first European side to record an aggregate 21-0 win. Only Feyenoord in 1972/3 have matched this feat in European competition since.

Wembley Stadium

Chelsea were the last team to win at the old Wembley Stadium in 2000, and the first to win at the new one in 2007. No one will be matching that record for a while. Not until the new stadium needs replacing.

Keep cool

The new Chelsea shirt doesn’t just look cool, it is cool. Unique technology developed by adidas is built into every shirt to help keep you cool and sweat free.

ClimaCool® moisture controlling materials

ClimaCool® is a combination of moisture controlling materials, ventilation channels and three dimensional fabrics. It’s designed to draw heat and moisture away from the body, keeping you cooler and drier than any shirt has done before.

ClimaCool® mesh inlets

ClimaCool® Flow Mapping uses mesh inlets, carefully positioned on the shirt, to allow a small flow of air through the shirt. This keeps you cooler, drier and more comfortable – even when the opposite team’s getting you hot under the collar.

Are you 100% Chelsea?

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Explore the collage

Every piece cut by Peter has a story to tell

Explore the collage